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Seafolly celebrates its bigger, brighter space in Rustan’s Makati, welcoming its stylish clientele into its colorful, beach-inspired abode.

This established Australian label finds a new home in the Philippines and hopes to become one of the beloved brands of the fun-loving, adventurous Filipino.

“Known as The Pearl of the Orient, the Philippines is comprised of over 7,000 tropical islands. Home to some of the world’s best beaches, it’s a destination of every beach lover’s dream,” says Gina Anstee, Asian business development manager. Opening doors was a natural next step for one of the world’s most iconic swimwear brands. “The locals enjoy tropical retreats and we at Seafolly look forward to endorsing that lifestyle.”

Paul Kotraba, chief executive officer, adds, commenting on the brand’s growth in the Southeast Asian region: “As part of our global expansion strategy, opening the Seafolly brand internationally is key.

“Seafolly has a strong international wholesale business that has delivered healthy year-on-year growth. However, we see significant opportunities to expand on this business and become a market leader reflective of our position in our home market, Australia.”

Inside the Rustan’s Makati store and other Seafolly boutiques, discover the newest collections which boast a broad range of swimwear, accessories and resort-inspired style. This season’s collection perfectly balances Seafolly’s signature silhouettes inspired by current on-trend designs which deliver an all-encompassing range for the beach, the gym and beyond.

Seafolly is exclusively available at Rustan’s Makati, Rustan’s Shagnri-La, Rustan’s Alabang and Rustan’s Cebu.

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