February 01, 2019
A leading Hong Kong-based yacht company has expanded its dealership and brokerage business here and in the Philippines to give the local market a chance to experience its top-of-the-line products and services.
Asia Yachting, founded in 2007, has established itself as a trusted brand in Asia, with services covering new boat ownership, brokerage, and boat management. It has an extensive and diverse brand portfolio, from multi-functional boats and luxury mega-yachts, to specialized wakesurfing boats and jetboats, plus second-hand boats.
“With more than 7,100 islands, beautiful waters, and warm weather, the Philippines is haven for watersports as well as an exciting destination for sailing and yachting — comparable to other prime locations in the region and around the world,” Asia Yachting Chief Executive Officer Olivier Besson said at the company’s launching event at the Manila Polo Club in Forbes Park, Makati.
“Filipinos are naturally drawn to the water regardless of age or socio-economic status, and we look forward to offering our brands to this new and promising market,” he continued.
According to Bianca Jison, Asia Yachting Philippines Sales Director, their products fit every taste and budget.
“When it comes to new boats, we only offer vessels from world-famous shipyards from Italy, France, and the US that are functional, versatile, and beautifully made. Our vast selection of used yachts from Hong Kong also offer excellent value for money as they are generally well maintained with low engine hours, making them perfect for resorts or first time owners,” she explained.
Asia Yachting has five exclusive dealerships in the Philippines. Monte Carlo Yachts are semi-custom Italian yachts — the “Bentley” equivalent; Prestige, built in France by Beneteau, the world’s largest yacht builder; Fountaine Pajot, the world-famous catamarans from France known for building the most luxurious and best performing sailing catamarans and amazing motor catamarans; Nautique, the most awarded and best wakesurfing boat in the world; and Scarab jetboats, available in speedboat or center-console versions.
Asia Yachting aims to replicate its successful Hong Kong business model in the Philippines by setting up an advanced marine service center staffed by experienced maritime technicians and specialists whose focus is on preventative maintenance to ensure yachts’ excellent condition and functionality.
The company prides itself in providing superior and personalized after sales services, which drove their success in Hong Kong, where Asia Yachting operates its own shipyards with highly qualified engineering teams looking after their clients’ vessels.
“Our relationship with the owner does not end when we sell them the boat. Instead, that’s where it begins. The high number of satisfied repeat clients is testimony to that,” Besson noted.
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