This Swiss brand launched its #BornToDare campaign recently, with David Beckham as its ambassador. Not only does the campaign reflect the history of Tudor and what it means today, but it also refers to the vision of the founder, Hans Wilsdorf. These watches were designed to withstand the most extreme conditions, made for the most daring lifestyles and showcase the brand’s pioneering approach to watch-making.
Tudor watches are available in Lucerne Jewellers, Level 2 at Shangri-La Plaza. For more information, visit tudorwatch.com.