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Monthly Archives: February 2019

Science Says: Can a Super Bowl ad give you ‘brain tingles?’

Most people agree the sound of nails on a chalkboard is unpleasant. ASMR is described as an opposite. A 2019 Super Bowl commercial for Michelob Ultra Pure Gold features actress Zoe Kravitz using techniques for autonomous sensory meridian response, or ASMR.(Michelob ULTRA/Associated Press) What is ASMR? Most people agree the …

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