February 22, 2019
Tourism Promotions Board outlines its renewed thrust for 2019
Now more than ever, Filipinos see a greater wave of foreign tourists in local spots.
Despite this observation becoming a clear indicator that more international tourists are open to flying to these shores, the revitalized Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT) is even more amped up to highlight the beauty of the Philippines.
To kick-off the New Year 2019 on a productive and forward-looking note, TPB ramps up its efforts to actively promote the Philippines as a major tourism destination.
The TPB Marketing and Promotions sector will participate in numerous international events year in and year out, working hard in placing the Philippines on the global tourism map.
This is also in keeping with the TPB’s goal for visiting tourists from key markets such as Europe, North America, Australia, Japan, China and Korea to enjoy an optimal travel experience, thus extending their stay and spending more time in the country.
Foremost among these activities was its recent participation in the Asean Tourism Forum (ATF), a tourism summit held at Ha Long, Vietnam and the Boot show in Düsseldorf, Germany where the Philippines was recognized as the most preferred dive destination.
All strategic programs for 2019 are anchored on the theme of responsible and sustainable tourism — “a balance between business opportunities and social responsibilities” — as set forth by DOT Secretary Bernadette Romulo-Puyat.
In particular, says TPB Chief Operating Officer Marie Venus Tan, the attached agency aims to pursue sustainable tourism through community based products; revitalize domestic tourism by way of a revived advocacy campaign; and strengthen the country’s presence in the MICE space.
For 2019, TPB has its calendar full as it makes its presence felt in the following significant events:
February – MICE Arabia & Luxury Travel Congress and Dubai Sales Calls; March – the ITB Berlin; April – China Outbound Travel and Tourism Market; June – The Meetings Show UK; July – IBTM Americas; August – Hokkaido Overseas Travel Fair; September – PATA Travel Mart and IMEX America; October – ITB Asia; November – The Global Meetings and Events Expo (IBTM World) Spain.
On top of these are the programmed domestic events such as the Philippine Travel Mart, Travel Tour Expo, The World Street Food Congress 2019, the Ilog Project, the MICE Buyers Invitational Program, and The TPB-initiated regional travel fairs.
Additionally, TPB will conduct Marketing Educational Seminars in Luzon, Visayas, and Mindanao, to be participated in by regional tourism officers, officials from local government units, and private sector tourism representatives. Here, the TPB will provide the necessary guidance and active mentoring in properly marketing the tourism attractions of a particular region or province.
Clearly, the TPB, as an attached agency of DOT, looks forward to a dynamic 2019 as it redoubles its efforts — backed by its driven men and women — in marketing the Philippines as a top tourism destination, drawing in tourists the world over.
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