June 11, 2019
As more parents turn to technology to help give expectant moms guidance in their journey, more companies are encouraged to develop apps to help this market.
One of them is mother and childcare brand Philips Avent which recently launched Pregnancy +, an application designed to support a healthy full-term pregnancy and a safe delivery. It that gives expectant parents a comprehensive guide through all stages of pregnancy. This app has been downloaded by 25 million moms worldwide.
Through the application, parents now have instant access right in the palms of their hands — helping them navigate at every life stage their child is currently in, through a mixture of expert advice, real life experiences and brand created content. In this digital age, moms are turning to their smartphones as the first port of call for problem solving, interaction, advice and guidance.
“The first 1,000 days are critical to set the stage for their future health and with that even lay a foundation for the health of our society,” said Maite Uy, business development manager, Philips Personal Health.
“We understand how overwhelming becoming a parent can be, and we believe it’s important for parents to start their journey with a guide that provides them the right information at the right time,” she added.
Advancement in both the demands of millennial moms, plus technology, means Pregnancy + is able to create a more personalized digitally connected parenting approach — combining data derived from their most popular baby care products and parent-led input — to produce specific insights for each child, enhanced with recommendations from experts and development specialists.
Pregnancy + gives new parents the confidence of a support and reassurance, 24 hours a day through its features:
– Daily pregnancy info
– Color and Scan images
– Personal Diary
– Pregnancy Weight log
– Doc Visits log
– Diet, exercise and labor info
– Kick Counter
– Contraction Timer
– Contraction Tracker
– Baby Shopping list
– 1000s of Baby names
– Baby Size Visualizer
– Pregnancy week by week info
The Pregnancy + app is now available as a free download from the Apple and Google Play stores in the Philippines.
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