July 09, 2019
Parents now have their children’s favorite cartoon characters to count on and teach little ones vital survival and life saving tips.
Dubbed “Safe Steps Kids,” this new safety awareness program developed by Prudence Foundation in partnership with Cartoon Network, International Federation of Red Cross and Red Crescent Societies (IFRC), and the Philippine Red Cross (PRC) has lots of promise.
It aims to equip millions of children across the country with actionable information designed to save lives in the event of emergencies or disaster situations.
Five years ago, in 2014, Manny Pacquiao helped launch the successful, more adult-focused Safe Steps programme, which sought to enhance disaster preparedness and awareness by providing vital survival tips in response to natural disasters.
Now Prudence Foundation’s Safe Steps programme has expanded to reach a younger generation with the help of Cartoon Network’s well-loved cartoon characters. Safe Steps Kids includes a series of kid-centric, practical and easy-to-understand tips through a medium they know and love.
“The Philippines is one of the countries in Asia most prone to natural disasters such as floods, fires, earthquakes and typhoons. What this programme aims to achieve is to equip the most vulnerable group of our community with information on how to stay safe and react to emergencies, hence helping build a more resilient community and future generation,” shared Marc Fancy, Executive Director, Prudence Foundation.
The initiative comprises a series of 12 50-second public service announcements. Each video features a set of characters from a well-known Cartoon Network series who will anchor the storytelling process to raise awareness and provide educational information. The messages addressing three types of key life-threating issues are approved by IFRC.
The first category of videos to launch focuses on Disasters, featuring the irrepressible superhero trio, The Powerpuff Girls. Later in the year, the First Aid episodes will be rolled out, featuring We Bare Bears; followed by videos on Road Safety featuring characters from The Amazing World of Gumball.
The videos will be hosted on the Safe Steps Kids website (safestepskids.com) and complement a series of collaterals that will be distributed to schools and communities across the country.
Additionally, these videos will air on Cartoon Network on Cignal Digital TV Channel 220 (HD), Sky Direct Channel 15 (HD), SkyCable Channel 178 (HD), and Destiny Cable Channel 178 (HD Digital) and on Cartoon Network’s social and online video platforms, websites and apps, including Cartoon Network Watch and Play.
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