August 07, 2019
While shopping has become a predominantly online activity in other countries, the mall culture in the Philippines brings together families and friends who want to enjoy a fun day out trying different leisure activities.
More than just shopping for necessities, Filipinos gather at the malls to dine, watch movies or try the latest attractions in the city.
Redefining the retail and dining scene with the Eastwood City Walk back in 2001, Megaworld Corporation expanded the concept to the Eastwood Lifestyle Mall in 2008.
With its Eastwood development, Megaworld was able to put forward a successful township concept, where residents and those working in nearby office buildings can get to relax at its different amenities and experience the exciting activities that can be found within a diverse mix of establishments.
Fun and fresh
At present, the premier development company has 17 lifestyle malls across the country with a total retail space portfolio of around 710,000 square meters. The Megaworld Lifestyle Malls brand includes Eastwood Mall in Quezon City; Uptown Mall, Venice Grand Canal and Forbes Town in Taguig City; Newport Mall at Resorts World Manila in Pasay City; Lucky Chinatown in Binondo, Manila; Southwoods Mall in Biñan, Laguna; and Festive Walk Mall in Iloilo City.
These malls now sport a new logo, which was unveiled recently by Megaworld Chief Strategy Officer Kevin Tan, together with Chief Operating Officer Lourdes Gutierrez-Alfonso and Graham Coates, first vice president and head of Megaworld Lifestyle Malls.
The updated design, according to Tan, is “fresh, youthful and vibrant” — a natural progression to the introduction of Megaworld’s new corporate logo that was introduced recently in time for the company’s 30th anniversary.
“The new logo design truly expresses what our malls are all about, with their unique character in the retail landscape that also offers a positive transformative experience as a happy and fun brand. The use of different colors also convey that our malls are destinations that transcend age, identity, and culture,” he explained.
This brand philosophy will be applied to the eight new malls that Megaworld is building outside Metro Manila in key regional centers.
In the next three years, the company looks to building 200,000 square meters of fresh retail inventory by 2022 in Cebu, Bacolod, Davao, Boracay, Cavite and Pampanga.
“For the next three years, the Megaworld Lifestyle Malls brand will be seen in key growth areas around the country as we continue to tap opportunities for our retail partners to further expand and grow their brands with us,” Tan shared.
What makes a Megaworld Lifestyle Mall stand out as a destination for the Filipino mallgoer is its distinct character besides the brand’s fresh and fun vibe across all commercial properties.
Similar to how Lucky Chinatown has been able to embrace and engage its community in Binondo, the Maple Grove Mall in General Trias, Cavite will be a greenhouse-inspired mall surrounded with gardens and trees — complementing the “green” vibe of the Maple Grove township.
On the other hand, the Northill Town Center in Northill Gateway, Bacolod City will showcase the “hacienda-style” town center in which Negros has been known for.
“We veer away from standardizing our malls. We study and curate them based on what its location is all about. We want each mall to have its own charm and identity — something that makes each one ‘endemic’ to the city where it is located,” Tan said.
They have likewise incorporated elements that highlight the history and culture of their locations, with the Iloilo Museum of Contemporary Art (Ilomoca) at its Iloilo Business Park development and the newly opened Chinatown Museum located inside the Lucky Chinatown Mall.
Tan likewise revealed that they are planning to put up three other museums, with the first one at Mactan Newtown in Cebu to commemorate the 500th year of Magellan’s landing in Mactan.
Credit belongs to : www.manilatimes.net