September 10, 2019
Hundreds of parents with their kids experienced the Johnson’s Gentle House as the brand launched a parenting movement that encourages parents to #ChooseGentle, from the products they use to the way they raise their children.
“The brand understands how difficult, confusing, and scary it has become to raise children in a world where babies and kids are becoming more and more exposed to harshness. As parents, our first instinct is to toughen our children up because we think that this is what will prepare them to face an equally tough world,” shared Johnson’s Baby South East Asia Marketing Director Maimai Punzalan.
“It’s easy to scream or get mad at our kids when they do something we don’t like, especially when we’re tired,” shared the brand’s gentle parenting advocate John Prats.
“The #ChooseGentle parenting movement is a reminder for us parents to be mindful with our choices. Instead of choosing to raise our voice at our children, we are reminded to approach them instead with care, love, and gentleness,” added Bianca Gonzalez-Intal, another gentle parenting advocate.
The attendees went through the three rooms of the “Gentle House” to learn more about ‘three Cs,’ based on Sarah Ockwell-Smith’s The Gentle Parenting Book: from building strong “connections” with their children through daily habits of positive interactions with them, practicing positive “communication” that looks beyond a kid’s ‘naughty behavior,’ and to being “consistent” with them by becoming more present and mindful with their actions.
“We hope to rally parents to make better, gentler choices and help build a gentler world for our babies and kids,” Punzalan ended.
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