September 28, 2019
Attendees during the launching of SM Supermalls pre-Christmas campaign at SM Aura Premier, were treated to a Christmas concert by no less than iconic singer Jose Mari Chan especially when he sang “Christmas in our Hearts.”
This nostalgic treat just light up the holiday season and started one of the many holiday giveaways of SM Supermalls with its #SparkingSMallidays campaign.
“This Christmas season, friends and families can look forward to bigger and brighter events, installations, and activities at SM, the ‘Home of Family Reunions,’ as we continue to light up everyone’s lives in SM malls nationwide,” said Steve Tan, chief operating officer of SM Supermalls.
Part of #SparklingSMallidays campaign is the launch of the Bears of Joy, the annual charity project of SM Cares, SM Supermalls, and Toy Kingdom where for only P200.00, one can buy a pair of toy bears: one goes to the buyer, and the other is donated to a charity.
“The project started in 2011 and since then SM and its customers have given out more than 170,000 bears to underprivileged children nationwide. We invite all of you to spread the joy, buy a bear, and make a child happy this Christmas,” said Carlos Bauzon, SM’s assistant vice president for CSR marketing.
Meanwhile, Grace Magno, SM vice president for corporate marketing, also announced the launch of SM Supermalls Christmas playlist on Spotify and #DearSMSanta campaign.
In partnership with Spotify, SM curated a playlist to set the holiday mood with their Christmas jingle, ‘SM Mallidays’, and other best-loved Christmas tunes. “We will continue to create playlists throughout the year to celebrate other Filipino occasions such as Valentine’s and Easter,” Magno added.
Meanwhile, #DearSMSanta campaign is a digital mailbox where kids and kids at heart can send their Christmas wishes by writing an e-letter. “We have many SM santa mailboxes in SM malls. You just have to fill out the form and submit it to get the chance to be one of the 60 lucky winners who will have their wishes granted. You may also send your e-letters to www.smsupermalls.com/dearsmsanta/,” explained Magno.
Shoppers may now also get their holiday Christmas baskets from SM Markets at P350 or selection of gifts with Watson Gift Sets starting October 1.
From October 25 to November 3, get up to 50 percent off on children’s wear, shoes, accessories and toys with the Babies and Kids’ Sale at The SM Store from October 1 to 31. On October 25 to November 3, get up to 70 percent discount at SM pre-holiday sale.
Indeed, shoppers will enjoy holiday treats in all SM Malls nationwide this holiday season.
Just like what Bernice Baculi, SM’s assistant vice president for operations, said, “For so many years, SM has been part of every Filipino holiday celebration from dining, gift shopping, or simply enjoying activities in our 72 SM Malls nationwide.”
For more information, visit www.smsupermalls.com
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