By NIKA ROQUE
October 09, 2019
The World Health Organization (WHO) reports that breast cancer is the most frequent cancer among women, impacting 2.1 million each year, thereby resulting in the greatest number of cancer-related deaths of the global female population.
“In 2018, it is estimated that 627,000 women died from breast cancer — that is approximately 15 percent of all cancer deaths among women. While breast cancer rates are higher among women in more developed regions, rates are increasing in nearly every region globally,” the report continued.
In the Philippines, breast cancer is one of the top causes of death among women where one in 13 women develop the malady in their lifetime, according to the Philippine Council for Health and Research Development. In fact, the Philippine Obstetrical and Gynecological Society stated that the Philippines has the highest frequency of breast cancer out of 197 countries.
Campaign for increase awareness
October being Breast Cancer Awareness Month, the color pink once again makes it way in different events and areas around the world — as campaign that aims to increase awareness and raise funds for the research on its symptoms, as well as to provide assistance in its diagnosis and treatment.
Despite these scary and eye-opening reports, women are still not fully aware of the symptoms as well as the treatments for breast cancer. With an early detection through simple breast self-exams, Filipinas would be able to fight the disease before it’s too late.
“In order to improve breast cancer outcomes and survival, early detection is critical. There are two early detection strategies for breast cancer: early diagnosis and screening. Limited resource settings with weak health systems where the majority of women are diagnosed in late stages should prioritize early diagnosis programs based on awareness of early signs and symptoms and prompt referral to diagnosis and treatment,” the same WHO report indicated.
It is for this reason that Avon Philippines initiated a series of events under the annual Pink Light Project.
Known as one of the biggest supporters of breast cancer awareness — most especially during Breast Cancer Awareness Month — the beauty and fashion brand makes sure that no woman is left behind when it comes to this issue.
“Our commitment and promise is that we will never stop up to the moment that we find a cure for this terrible disease. You can imagine how this impacts our lives when it afflicts our dear ones,” Avon Philippines general manager Razvan Diratian expressed during the launch of the campaign.
“We want to help women, not only to get financial independence and all the other things that Avon is doing, but also to ensure that they get health support,” he continued. “As long as there are Filipinas who don’t do the breast self-exam regularly, there is still work we can do.”
Through the lighting of the Mall of Asia globe and a special installation and tea menu at the Makati Shangri-La Hotel, Avon reminds women the importance of breast self-exam and the extra nudge to seek medical help if needed.
Run and walk event
The biggest event for this year’s campaign features the unique Pink Light Night Run and Walk for Breast Cancer on October 19 at the Filinvest City Event Grounds, with the pioneering color fun run company Color Manila at the helm.
Pink headlamps and pink powders all throughout add to the enjoyment for runners and walkers, as well as participants receiving a medal as a symbol of being a hero, since all of the proceeds will go to the Philippine Cancer Society.
“Every year, Avon donates to the breast cancer awareness cause to the Philippine Cancer Society. This year, we wanted to do more. We felt that by collaborating with these organizations [and establishments], we would be able to raise more funds and more awareness for the campaign,” Avon PR and Marketing Manager Jasmine Mendiola told The Manila Times.
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