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The future is Gen Z



Atty. Gregorio LarrazabalAtty. Gregorio Larrazabal

Atty. Gregorio Larrazabal

Taking off where we ended last time (=”https://news.mb.com.ph/2020/06/23/the-political-power-of-gen-z/”>https://news.mb.com.ph/2020/06/23/the-political-power-of-gen-z/), apparently the campaign of President Trump uses data mining in its activities. What does this mean?

Politicians all over the world use data in their campaigns. Building a database to strengthen and solidify their organization. Collating demographics which include a person’s name, address, birthday, and contact information helps many politicians in winning elections. This information allows them to continually re-establish communication and interaction with their constituents. From this information, campaigns know who to send campaign materials to, who to talk to when they visit a particular area, who to tap and ask for help during the campaign, and so much more. It also helps some in knowing who to get in touch with when a disaster strikes, and they need to connect with people in the disaster area (usually in providing supplies and relief goods).

What’s data mining? Data mining is defined as a process used to extract usable data from a larger set of any raw data. It implies analysing data patterns in large batches of data, using one or more software. Data mining has applications in multiple fields, like science and research. As an application of data mining, businesses can learn more about their customers and develop more effective strategies related to various business functions and in turn leverage resources in a more optimal and insightful manner. This helps businesses be closer to their objective and make better decisions. Data mining involves effective data collection and warehousing as well as computer processing. For segmenting the data and evaluating the probability of future events, data mining uses sophisticated mathematical algorithms. Data mining is also known as Knowledge Discovery in Data (KDD). (definition from The Economic Times)”

However, in the world of politics, specifically in the campaign of President Trump, data mining seems to mean using the data collected to strengthen the campaign, including the campaign kitty. One way is the promotion of apps for voters and supporters to use. Initializing before you start using the app usually requires you to agree to terms which gives them access to your personal information, pictures and other data which they can use in their campaign. There’s also other information that they have access to, but it varies. Interesting that some ads I’ve seen promoting the use of some of these apps attack “big tech” for using the same data and information they themselves are getting from you. It’s just like some people telling you not to use tiktok because it “steals” your data, but they themselves use faceapp.

Another is a more unique approach to data mining which is apparently being used in some campaigns. It starts when you register to attend a campaign rally, in this case the campaign rally of President Trump. When you register, you have to provide your basic information including your name, address, birthday, etc. in the application form. It also requires you to provide your social media accounts. For many, those are innocent and harmless questions which you’d probably provide because you’re already inclined to support that candidate.

But that information now is in the campaign database and can be weaponized, and maximized, as is being done in the reelection campaign of President Donald Trump.

That’s where the disruptions really seem to have really hurt President Trump’s campaign. While most obvious damage cause was the embarrassment of the campaign manager proudly declaring that over a million people registering for the event, which caused them to have an overflow se, the venue was only 1/3 filled. The more important damage was the apparent disruptions caused in the data mining activities. The campaign now has to sort through over a million bogus registration forms. Imagine the chaos caused. If that data was already merged with the main database. At the very least it will need so much additional manpower hours to untangle that mess. At the very worst, they have to throw out that new data.

The effect of that was apparent almost immediately. There was another rally scheduled a few days after, this time in Arizona. Just with Tulsa, there was online registration for the rally. But the online registration for Arizona was abruptly halted, with no explanation given.

I’m pretty sure the campaign strategists are now coming up with ways around this and how to avoid this catastrophe for future campaigns. But just as I said last time, this is a shot across the bow by Gen Z. They’re now more involved. The future is theirs, and they’re claiming it by being more involved in politics.

=”https://news.mb.com.ph//atty-gregorio-larrazabal/” rel=””>Atty. Gregorio Larrazabal

Credit belongs to : www.manilatimes.net


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