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ABS-CBN’s COVID-19 response wins a Stevie

Pantawid ng Pag-ibig At Home Together concert.

Swift and compassionate initiatives to help Filipinos during the COVID-19 pandemic brought recognition to ABS-CBN as it earned a Silver Stevie for Most Valuable Corporate Response at the 17th International Business Awards (IBA). The virtual awarding will be held in December.

The judges commended the Kapamilya network’s various response strategies to serve Filipinos when the COVID-19 crisis hit the country.

According to one of the judges,

“ABS-CBN nobly answered the call to respond to the pandemic through a variety of impactful initiatives. The network’s dedication to their community is noteworthy.”

“This entry is astounding due to the fact that ABS-CBN invested in assistance where needed whilst continuing to employ and to operate as a vital news channel,” noted another judge.

With about 70 million Filipinos watching its programs on TV, ABS-CBN kept Filipinos updated on the pandemic through its newscasts and further engaged its audience with various entertainment programs on multiple media platforms.

Its Ligtas Pilipinas sa COVID-19 information campaign, meanwhile, helped the government educate citizens about COVID-19.

Recipients (photo above and below) of ABS-CBN Foundation’s Pantawid ng Pagibig program. / PHOTOGRAPHS COURTESY OF ABS-CBN

Another effort that made a huge difference is ABS-CBN and

ABS-CBN Foundation’s Pantawid ng Pag-ibig fundraising campaign in cooperation with local governments and the private sector. The network donated P50 million as seed money to the cause that has raised over P448 million cash and in-kind donations as of 14 August, and has delivered food and basic necessities to over 880,000 families affected by the community quarantine.

Part of this effort was a groundbreaking digital concert featuring more than 100 celebrities from ABS-CBN that received 3.7 million views on Facebook, YouTube, and on ABS-CBN streaming services iWant and TFC.tv.

IBA or the Stevie Awards is considered as the world’s premier business awards that confers recognition for achievement and impactful contributions of companies worldwide. This year’s competition drew over 3,800 nominations from 63 countries.

ABS-CBN has also been recognized by the prestigious award-giving body for its business achievements and public service efforts in 2014, winning the Gold Stevie Award in the Company of the Year — Media and Entertainment category as well as the People’s Choice Award for Favorite Company.

It also won a Grand Stevie Award and Gold Stevie Award in the Services Company of the Year category of the Asia Pacific Stevie Awards on the same year.

Credit belongs to : www.tribune.net.ph

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