Already the music video has generated over 10 million views and 44K shares on YouTube and Facebook. It is aimed at giving support and honor to our brave front liners, just in time when they appealed for their two weeks of time-out.
Barbie shared that the power of music expressed in songs like “Umagang Kay Ganda” has been a great source of joy and comfort, especially during the lockdown. “It has helped ease our anxiety, encouraged us towards faith, and given us comfort and pockets of happiness.”
The comments section was flooded with netizens’ reactions, sharing how they were deeply moved by the song and the real, authentic scenes featured in the music video.
One of the commenters shared: “Am I the only one crying watching this video? This song has a lot of messages and it really touched my heart. Haharapin natin ang bagong umaga! Thanks Barbie for this new arrangement of the song.”
Another user, who happens to be a frontliner, expressed how he related to the song and how it made him miss his daughter even more: “Looking forward sa araw na magkakasama ulit kami ng daughter ko. Half [a] year na kaming hindi nagkikita due to the current situation at dahil na din sa pagiging healthcare worker ko. It’s her 4th birthday today and I hope she’s happy kahit malayo kami sa isa’t isa. ❤”.
Magnolia Dari Creme released its collaboration with Barbie on July 30.
Barbie said that the comments and responses of the netizens warmed her heart. “I am grateful that through creativity and with the help of technology, we can still be emotionally connected to our communities and families even while we are physically isolated.”
“Umagang Kay Ganda” is now available for streaming on Spotify, Apple Music, and iTunes.
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