THE special packs serve as beacons of hope, inspiration, and joy, for Filipino families. PHOTOGRAPH COURTESY OF COCA-COLA
A famous tradition of 108-year-old softdrink manufacturer Coca-Cola are its special edition holiday packs and native parol or holiday lanterns that one sees in cities and neighborhoods.
The special ornaments and Filipino Christmas-themed packs are the brand’s way of reaching out to families, especially those struggling in this pandemic, reminding them that they themselves are all the gifts they need, and that in itself is reason enough to celebrate the Yuletide season.
A socially distanced Filipino family get-together can still be special when trading stories and messages of love over ice-cold Coca-Cola. The limited edition Coca-Cola Christmas designs were launched on 17 October and can be seen on its cans and on 1.5L and 2L PET bottles.
Just as the parol led the path of the Three Kings to the newborn Savior, Coca-Cola aims to serve as a shining beacon of hope, inspiration and joy for Filipino families.
Credit belongs to : www.tribune.net.ph