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Homegrown brand shows heart for Filipinos

Bayo Foundation continues its program with the hand weavers of Ambension — a social enterprise located inside the Enchanted farm of the Gawad Kalinga community in Bulacan. PHOTOGRAPH COURTESY OF BAYO

Bayo, homegrown brand under the Power Fashion Inc. (PFI) umbrella together with Unica and Viseversa, has always been fully committed to embracing Filipino heritage, encouraging local talent and developing apparel to create opportunities for people.

Since its acquisition by PFI in 2014, Bayo has generated over 1,600 jobs for a local manufacturing facility that initially produced 90 to 95 percent of the retail brand’s requirements.

Today, Bayo is proud to be operating as a brand that is 100-percent made in the Philippines with a goal to expand and double production output by 2021.

While the current situation continues to be very challenging, Bayo has spent the past months finding more ways to reach out to Filipinos through what it does best.

At the beginning of the year when the eruption of Taal Volcano shocked the country, the company stopped its production for a week to focus on manufacturing masks for the victims. Commissioned by government to address the issue of industrial waste caused by disposable masks, the brand made a prototype. REwear™ safety mask is made with the finest material, handmade by local fashion makers and can be used up to 50 times with its PTRI Textile-Coating technology. Bayo gladly took on the task of creating 250,000 pieces of masks at a reasonable cost for distribution to various government agencies.

In March 2020, Bayo opened its manufacturing facility to assist in the preparation of personal protective equipment (PPE) for the programs of the Office of the Vice President (OVP). Bayo Foundation subsidized the cost of making the PPE and the OVP covered the actual cost of labor paid to workers. Through this, Bayo was able to deliver 12,228 PPE which were distributed to hospitals all over the Philippines, and in return was able to sustain the livelihood of its employees.

Bayo Foundation also mobilized livelihood programs in partnership with the local government unit of Pasig City. Working with five barangays of the municipality, the group provided sewing projects to the city’s skilled sewers, providing additional jobs to those who have been out of work since the lockdown. Not only did this program enable them to manufacture more PPE coveralls and create 100,000 masks, it also generated additional income enough to feed over 250 family members throughout this period.

Outside Metro Manila, Bayo Foundation continues its program with the hand weavers of Ambension — a social enterprise located inside the Enchanted farm of the Gawad Kalinga community in Bulacan.

The hand weavers of Ambension use production offcuts or retaso in their weaving patterns. By providing additional looms to increase the production of the community, the company through Bayo Foundation is set to buy all the produced hand-woven fabrics for the development of the brands’ upcoming collections (Bayo, Unica and Viseversa).

It has also extended opening its doors to corporate clients at this time. Donors like the Taiwan Association in the Philippines, TIEZA and Province of Sulu are some of those Bayo has worked with. The company is working on the completion of 150,000 masks for all BPI employees nationwide. It has also been tasked to supply the company uniforms of China Savings Bank employees.

On the brand level, Bayo has decided to stop manufacturing its regular merchandise and instead shifted to designing fashionable and functional PPE-inspired wardrobes. It has also put importance and focus on strengthening its online presence to be able to constantly reach its consumers.

As more people show more support for local brands, the opportunities in the manufacturing facilities have given the company the blessing to continue to contribute and support its employees.

For Bayo, being Filipino means going beyond creating products made in the Philippines. Being truly Filipino is also about having a heart for the Filipino.

To know more about Bayo’s collection and projects, follow @bayoclothing and shop online

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