Leading beauty company Avon proved, through this year’s Breast Cancer Awareness month campaign, that promoting healthy practices is best done amidst a pandemic.
In fact, migrating the annual campaign to online activities gained more participants for the three events the company lined up for 2020.
BOOBwatch was about the importance of early detection. This year’s events were for the benefit of the Philippine Cancer Society.
First up was BOOB Talk, a breast care catch-up with Dr. Gia Sison, Dr. Rachel Rosario of the Philippine Cancer Society, Avon ambassador Daniel Matsunaga, TV host and news anchor Dianne Medina and host Myrza Sison.
Held last 10 October, the online conversation was viewed by more than 6,200 people. Franz Tolentino, a breast cancer survivor and active Avon representative, shared her personal stories about fighting the Big C.
Avon also made sure that it raised funds in an entertaining way. Shaped for More with Morrisette: The BOOBwatch Fundraising Concert was streamed via Facebook, with more than 5,700 of viewers tuning in. Morissette sang hits by Adele, Jessie J and some of her own hit songs.
The brand’s last event was a fun and energetic one, ending the festivities on a high note. The #JoinTheBoobment Manoeuvres Fitness Dance-a-thon, also streamed via Facebook Live, was one and half hours of high-energy dance routines and happy people viewing and donating.
The renowned dance group took viewers down memory lane, as they danced to the hits of the ‘70s all the way to the hits of today, making it a fun event for titas and millennials. Jason and James Zamora with James Gaddi taught the viewers a quick TikTok dance tutorial that shows how easy and fast it is to do a breast check by yourself.
For those who couldn’t join the events, Avon has released a special collection to help raise funds as well. For every sale of the Empower Bra (Avon’s first-ever mastectomy bra), the Breast Cancer Promise Umbrella and Tote Bag Set and Evita Watch, P50 was donated to the Philippine Cancer Society. You can also donate to this cause through BPI Account number: 0141-0431-53 or GCash Account number: 0917-5372662.
Marie Field Faith and husband Guy Faith teach people how to check the breast for lumps.
Avon hopes to make a better world for all women, which is a better world for all. Breast cancer is the most commonly occurring cancer in women, and this is why Avon makes it a point to keep their advocacy going.
Watch out for Avon Philippines’ purposeful projects, find out why millions of people around the world choose Avon. Visit Avon.ph and follow Avon Philippines on Facebook and Instagram to learn more about ANEW Skin Reset Plumping Shots and other skincare products from Avon.
Credit belongs to : www.tribune.net.ph