During the Yuletide season, Filipinos love to come together as one family, and experience the holidays with cheerful joy and laughter over traditions such as Noche Buena and Simbang Gabi. One such integral part of modern Paskong Pinoy celebrations is the annual visit to Ayala Triangle Gardens for its mesmerizing visual and auditory feast, the Festival of Lights.
This year is no different. Even with current circumstances, Ayala Land brings to life once again the lights and music exhibition to spark hope for the holidays. At its core, Ayala Land continues to enhance and uplift the lives of every Filipino and bridge people together even if we are all physically apart.
“We all know that 2020 is an extraordinary year, and this has changed the way we do things; we find new ways to connect our loved ones, new ways to form bonds, new ways to celebrate, and new ways to bring people together,” says Ayala Land’s head of Makati estate Mel Ignacio. “So at Ayala Land, we knew that we also had to come up with new ways to connect with our community. The Festival of Lights, a well loved Christmas tradition is a perfect opportunity for us to do so.”
Without risking the safety and security of patrons, the “Festival of Lights 2020, Lights and Sound Virtual Edition” goes live via Ayala Land‘s and Makati It Makati‘s Facebook pages (as well as other platforms) starting tonight, November 24. Instead of an on-ground activity at Ayala Triangle Gardens, the this year’s festivities go virtual.
“In the past years, people would share stories about how they will travel from their provinces, all the way to Ayala Triangle Gardens in Makati, just to be able to watch the Festival of Lights. So this sparked an idea, we thought, why don’t we find a way to bring the show to them. So we created a magical visual treat that they can safely enjoy anytime, anywhere,” Ignacio continues. “Thus, in the true spirit of pioneering innovation that Ayala Land and Make It Makati are known for, we collaborated with Globe Studios in June to create the country’s first virtual lights show. Now that we are going digital, the only limit is your imagination.”
Helmed by Globe Studioes executive director Quark Henares, this year’s Christmas lights show turns into now a 360-degree animated video, capturing exciting and well choreographed orchestration of laser lights and holograms together with modern renditions of Christmas songs by artist Reese Lansangan.
Festival of Lights 2020 also features an immersive and customizable AR (augmented reality) filters, providing everyone with a set of fun Instagram selfie functions within the virtual show background. To engage Filipinos even more, Ayala Land initiates its Finders Keepers Contest. Simply spot the hidden elements in the animated video, take a screen cap, and get a chance to win prizes every week in December.
“Festival of Lights 2020, Lights and Sound Virtual Edition” is made possible in collaboration with Coca-Cola, Globe, Grab, and Shopee.
Credit belongs to : www.mb.com.ph