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Putting the ‘happy’ in Christmas

GREENBELT’s Christmas tree.

Christmas, Ayala Malls reminds, is not about extravagance. Love, laughter and joy shared among people brings much of the warmth of the season, so in this time of unprecedented challenges, the greatest gift anyone can share is still very much available and alive: The gift of happiness.

This is why the innovative mall chain teamed up with National Artist Ryan Cayabyab to set the mood of festive joy through an original composition called “It’s Gonna Be a Happy Day.” This bouncy, feel-good track performed by Reese Lansangan celebrates and communicates Ayala Malls’ message of choosing happiness this season and beyond.

“The song captures a spirit of optimism we very much uphold as a company. Moving forward from our current trials do not guarantee comfort; however, happiness is a response that every one of us can choose in order to have peace amidst challenges. This is the message we share with all our patrons to enliven their confidence as we invite them to create their own cheerful canvas,” Ayala Malls marketing director Eunice Velasco said prior to the music video’s launch last 6 November.

“Furthermore, we invited Ben&Ben for a cameo on social media to encourage everyone to sing along and create their own unique versions of ‘It’s Gonna Be a Happy Day.’ This is our way of connecting with the wider public as we give them the opportunity to join us in spreading happiness to all,” she added.

A special holiday-themed music video of “It’s Gonna Be a Happy Day” will also be released by December in collaboration with Steps Dance Studio to liven up the most wonderful time of the year.

Promoting our own

To promote Filipino first or buy Filipino is a mantra that Ayala Malls has long supported. Ayala Malls has always believed in giving a platform for homegrown talents and brands, which makes this holiday season warmly familiar.

In its continuing support for local retailers and artisans, Ayala Malls partners with the Philippine Fashion Coalition for a trunk show, which will feature the latest collections of local brands by Filipino designers at Ayala Malls activity centers.

Participating designers include Vittorio Barba, Noel Crisostomo, Rhett Eala, Tweetie de Leon-Gonzalez, Amina Aranaz-Alunan, Randy Ortiz, Carissa Cruz-Evangelista, Gina Nebrida-Ty, Jor El Espina, Dexter Alazas, Jun Escario, Philip Rodriguez, Tatah Costales, Aztec Barba, Benjie Panizales, Emi Englis, Dodjie Batu, Windel Mira, Egay Ayag, and Edgar Buyan.

The trunk show is aimed at bringing back the joy of the offline shopping experience and to raise funds for the Philippine Fashion Coalition’s projects that support the Filipino fashion industry.

Designers nationwide from Manila, Cebu, Cagayan de Oro to Davao will take part in the project, offering exclusive fashion, accessory and home pieces.

The participating Ayala Malls and its corresponding event dates are: Market Market on 3 to 6 December, Glorietta on 17 to 20 December, Alabang Town Center on 7 to 10 January, Ayala Center Cebu, Manila Bay and Centrio on 14 to 17 January, Abreeza and UP Town Center on 28 to 31 January.

Ayala Malls consumer engagement marketing head Tintin Enriquez-Yabao shares, “As a group, we choose to move forward and inspire happiness by celebrating Christmas through new and traditional activities that are curated to entertain, excite and service people despite the challenges brought by the pandemic.”

The yearly curated Designer Holiday Bazaar at Greenbelt by Beatriz and Sofia Zobel will once again showcase Filipino talent and ingenuity by featuring 30 local designers with products ranging from woven apparel, handmade accessories, home decor and other local artisanal goods.

Launching on 18 November, 20 percent of the sales will be donated to partner charities including Steps Scholarship Foundation and Ayala Foundation for APEC Scholarships.

Bea Zobel Jr., Sofia Zobel Elizalde and Paloma Urquijo.

PHOTOGRAPH COURTESY OF AYALA MALLS

This year’s participating designers include AC+632, Alegre By Techie Hagedorn, Amarie, Bum Bums, Beavaldes, Chocoloco, Chrysara Nest, El Chupapi Rolled Munchies, Feanne, Gifts and Graces Fair Trade Foundation, Gustoko By Paula Figueras, Iraya Mangyan Art, J Makitalo, Jewelmer, Kanya, Kassa, Mabolo, Maison Lourdes, Majordomo Gourmet Food, Manggad, Matthew and Melka, Omo Furniture, Piopio, Riqueza Jewellery, Rurungan Collective, Soumak, T’nalak Home, Tan-Gan X Ha.Mu, Tanglaw Collection, The Bahay Kubo Workshop, What’s Up, Brew?, Yvette’s Collection and One Of T.

Ayala Malls president Jennylle Tupaz shares, “Christmas is certainly the most important season for Filipinos. It’s the one time of the year where Filipinos put their worries on hold, and relish those that are truly important in our lives. We, at Ayala Malls, hope to contribute by providing ease, safety, comfort and initiatives that will allow our customers to feel Christmas, not just in our malls, but in their homes as well.”

For more information about mall activity schedules and promotions, visit and follow @iloveayalamalls on Instagram and Ayala Malls on Facebook.

Watch the official video for “It’s Gonna Be a Happy Day” on YouTube: www.youtube.com/watch?v=c1y-paG_mpQ&feature=youtu.be.

Credit belongs to : www.tribune.net.ph



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