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‘Responsible indulgence’ is the new normal


Smokers looking for a satisfying yet less harmful alternative to regular cigarettes have the answer in MOK. The first locally launched Heat-Not-Burn brand in the Philippines has been gaining ground since its launch last November 2019.

Neither cigarette nor vape, MOK is a Heat-Not-Burn (HnB) device that uses the latest technology to give a satisfying, full-flavored experience without burning the tobacco. The difference is it delivers nicotine without the harmful smoke of cigarettes.

Tobacco in itself isn’t harmful, but the action of burning the tobacco is. Once burnt, harmful chemicals are released. The smoke that comes from burning tobacco contains hazardous substances (like tar and carbon monoxide).

As the name denotes, “Heat-Not-Burn” means the technology heats the tobacco instead of burning it. The technology inside MOK is called the MOK HeatMaster System. Instead of burning tobacco, this system heats it at a just the right temperature using its unique heating pin. This releases a full-flavored, nicotine-filled vapor instead of the harmful smoke of cigarettes. Without ash, there’s no mess to clean up; and without smoke, there’s no secondhand smoke exposure or residual smell to those around the user.

Why smoke when you can MOK? In a recent Zoom launch of the device, MOK Philippines’ marketing director Cax Mayuga highlighted all advantages that adult smokers may enjoy when they make the switch to MOK.

He said it is the best alternative to traditional combustible cigarettes. Since the tobacco doesn’t burn, it reduces the harmful chemicals and toxins inhaled, and offers the user a smoke-free experience. Using the device feels like using a cigarette, but instead of inhaling smoke the user takes in vapor with the same flavor and nicotine strength as a traditional cigarette.

The new-normal alternative to traditional cigarettes comes in two nifty devices.

First is MOK, a split device with pocket charger and holder. It gives up to 20 heating cycles on a full charge and has two heating modes that allow users to customize their experience. Single mode offers a longer experience time of five minutes for one heating cycle. Double mode offers shorter experience time of three minutes and 30 seconds, but in two consecutive heating cycles.

Second is MOK mini, an all-in-one device. True to its name, its compact size makes it easily slip into pockets and small bags. This small device has fast preheating time at just 15 seconds. It also allows up to 12 continuous heating cycles with just one full charge, with an experience time of four minutes and 10 seconds each.

MOK is exclusively enjoyed with COO, specially designed Heat-Not-Burn Sticks that use real tobacco leaves and come in three variants: Golden Hue — balance and refined, with the classic tobacco taste; Blue Hue — fresh and cool flavor, with a delicate and refreshing hit of menthol; and New Wave Capsule — minty with a surprising lime flavor when the capsule is popped.

Credit belongs to : www.tribune.net.ph


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