AS Chloé ‘s new creative director, lGabriela Hearst made sure to include her Uruguayan heritage and Gaby Aghion’s archive look. PHOTOGRAPH COURTESY OF IG/CHLOE
French fashion brand Chloé has welcomed Uruguayan-American designer Gabriela Hearst into its helm. She is the first multicultural designer to hold the maison’s creative director post.
Hearst and Chloé bonded over the latter’s drive for sustainability. Her staunch belief in Earth-friendly practices and the brand’s commitment to honest luxury makes her entrance a timely feat and deems the brand most environmentally considerate.
“Her powerful vision of more responsible fashion truly embodies the values and sense of commitment of today’s Chloé women. Gabriela is a forward-thinking woman and her creative leadership will be a positive force in further evolving and expanding our founder’s original vision of meaningful and powerful femininity. Together, we share the conviction that we all have a responsibility to actively participate in the shaping of a sustainable future and look forward to jointly pushing Chloé to new heights” Chloé’s CEO, Riccardo Bellini, stated.
Chloé, which is also the Greek word for “blooming,” was founded by Gaby Aghion in the 1950s. She established the brand to be a platform for creative minds and budding artists with innovative spirits, a factor that immensely shaped the brand’s identity.
Purpose-driven vision comes to life
Hearst presented her first project with the brand during the recently held Paris Fashion Week.
Her inaugural collection featured 29 ready-to-wear looks dominated with an earthy color palette and pieces made of sustainable materials like recycled cashmere, upcycled fabrics, among others.
She has incorporated her Uruguayan culture into the clothing through multicolor stripes and the puffcho, a type of poncho, and made sure to balance it out by including a look inspired by the brand’s founder — the scalloped detailing from her 1960 Brasserie Lipp show.
They were able to pull off the pandemic-stricken fashion show by making the eerily deserted Boulevard Saint-Germain as their runway under Paris’ night-time curfew.
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