As a leading German global luxury brand dedicated to providing innovative water products for complete bathroom solutions and kitchen fittings, Grohe has to find new ways to reach out to its consumers and the public during these times when there are no trade shows and open showrooms.
Grohe has its headquarters in Düsseldorf, and has been part of the Japanese Lixil Group since 2014. Its reach extends all over the world, with manufacturing plants in Germany (where 60 percent of its output is produced), in Portugal, Canada, and in Thailand. It employs some 6,000 people worldwide.
Before the COVID pandemic struck, I attended a unique CSR project that Grohe had initiated in Don Bosco Tondo, where Grohe had sent European specialists to train and conduct special classes for would-be plumbers. These students would graduate from the Grohe Dual Tech Academy, and receive international certification on Grohe Standards, qualifying them to work for Grohe here, or apply abroad with a much-stronger resume.
One offshoot of this project was achieved with Wilcon Depot, when the new public bathroom at the St. John Bosco Church was completed as part of the class’ requirements in November 2019. This shows the strong roots that the company has planted in the Philippines.
So I was happy to discover that Grohe is introducing Grohe X – a new digital experience hub that speaks of inspiration, innovation, and insight. In essence, it’s the brand’s roadmap to the future, and how it sees itself playing a role in a world where hygiene, sanitation, and health have become more crucial than ever.
The hygiene demands of the living area has now become a paramount and sensitive concern, and Grohe is fully aware of that, intensifying its “Health Through Water” motto. A bathroom is no longer merely a place designed for function. It has become a private retreat. While the Spa concept of Grohe in its bathroom fixtures and fittings began that trend, it has been further improved and refined. Customized showering is a part of this, as there is a temperature knob and control that allows one to get the right water temperature coming out of the showerhead in an instant. Gone are the days of fiddling with the hot and cold water knobs.