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Hyundai strengthens comm’l vehicle presence in Visayas

Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai commercial vehicles in the country, has strengthened its presence in the Visayas regions with the launch of a dedicated dealership facility in
Central Visayas, the Hyundai Trucks and Buses Cebu.

The virtual launch of the refreshed facility, which is owned and operated by one of HARI’s pioneer dealers Hyundai Cebu Inc. (HCI) on Thursday (July 15), was led by HARI President and CEO Ma. Fe Perez-Agudo and HCI officers.

HARI President and CEO Ma. Fe Perez-Agudo 

“We, at HARI, congratulate the efforts of Hyundai Trucks and Buses Cebu for coming full circle in its aim to sustain their competitiveness in the market, as well as to remain true to Hyundai’s commitment to be a partner in every way,” said Agudo.

The launch of the dedicated and refreshed facility highlights Hyundai’s strong commitment to expand their CV business in the Visayas region, said Agudo.

It showcased Hyundai Trucks and Buses Cebu’s 3S (sales, service, spare parts) dealership facility inspired by Hyundai’s Global Dealership Space Identity (GDSI), which boasts of up to 2,000 square meters of elegant space that houses a robust line-up of Hyundai trucks and buses.

Edward Vincent G. Onglatco, president of Hyundai Trucks and Buses Cebu, called the launch a new milestone for the company as he vowed to continue partnership with enterprising Filipinos in moving their businesses further into more progressive ventures. “Helping you advance your business toward the outcomes that you aim for is paramount to our mission in growing a fruitful partnership with you,” said Onglatco.

Joo Yeon (Matthew) Lim, General Manager of Hyundai Motor Company (HMC) for global exports of Hyundai Commercial Vehicles in Asia-Pacific Region and Latin America, also added, “With this invigorating new space, we are confident that Hyundai Trucks and Buses Cebu shall be able to continue growing lasting partnerships with entrepreneurs and movers of the economy that shall pave the way forward to progress.”

As one of the four pioneer dealerships of HARI, HCI has built its name on rock-solid foundation as an automotive provider. Prior to being appointed as an official dealer of HARI in 2002, it has already credited 20 years of experience in the auto industry to its name, which further gives credence to the dealership’s stalwart standing as a business mover in Cebu.

HCI’s growth within two decades as HARI’s official dealership has been phenomenal, with significant sales and after-sales performance. HCI was awarded three times as Dealer of the Year (2007, 2008, 2009) by HARI and was honored Asia-Pacific Dealer of the Year twice (2008, 2009) by Hyundai Motor Company.

It continued to gain recognitions and in 2019 emerged as champion in Top Performance for truck sales, and Best in Over-the-counter Parts Sales, all in HARI’s CV Dealer of the Year Awards.

Despite the challenges of the pandemic that hit in 2020, HCI said it will continue elevating their dealership operations at Hyundai Trucks and Buses Cebu by revitalizing their facility through Hyundai GDSI-inspired standards. Fast forward to 2021, HCI has forged ahead with a refreshed facility that’s ready to help
Cebu build bold business.

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