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Homegrown Vivamax set to produce more content for global audience

 

Almost 26 years since their last movie project, Claudine Barretto and Mark Anthony Fernandez are reunited for the Vivamax Original, ‘Deception,’ directed by Joel Lamanagan.

 

Almost 26 years since their last movie project, Claudine Barretto and Mark Anthony Fernandez are reunited for the Vivamax Original, ‘Deception,’ directed by Joel Lamanagan. 

Proudly homegrown Philippine streaming platform Vivamax announced that it guarantees its ever-growing subscribers that two new original titles per week will be released all through 2022.

Since its launch on January 29, 2021, Vivamax has produced 35 original films and series on the platform. Debuting with Darryl Yap’s “Pornstar,” films of different genres soon followed, such as “Death of a Girlfriend,” “Revirginized,” “The Housemaid,” “Mahjong Nights,” “Taya,” “More Than Blue, and Vivamax’s first original sequel, “Pornstar 2.” Also notable are two original series, “Parang Kayo Pero Hindi” and KPL.

Vivamax features many classic films from the Viva library and other production companies like Star Cinema, Regal Entertainment, 1017P, Reality, IdeaFirst, Brillante Mendoza’s Center Stage Productions. Vivamax is committed to work with the country’s biggest stars — Sharon Cuneta, Sarah Geronimo, Anne Curtis, Bela Padilla, Nadine Lustre, Andrew E., Yassi Pressman, Kim Molina, Jerald Napoles, Dingdong Dantes, Piolo Pascual, Carlo Aquino, Toni and Alex Gonzaga, among many others — and the finest directors — among them Brillante Mendoza, Lawrence Fajardo, Roman Perez, Darryl Yap, Joel Lamangan, and Yam Laranas. The list is sure to grow within the year, with Viva slated to produce at least 52 films and series regular weekly releases.

As of December, there are 15 finished films scheduled to be shown in Q1 and over 40 projects greenlit in various stages of production. With the reopening of cinemas, at least eight films will see a theatrical release to return to the classic viewing experience. Viva stays true to its commitment to a P1 billion production budget per year despite the pandemic and will continue to support the industry workers to serve the Filipino audience.

Over two million Vivamax subscribers are treated to a wide array of content — fresh originals, classic films, romantic comedy series, the biggest Korean blockbusters, and popular Hollywood hits. And the subscriber base is steadily growing as Vivamax remains the No. 1 top-grossing Philippine entertainment app on Google and GCash.

A veritable global success before its first anniversary, outside the Philippines, the platform is currently available in Australia, Brunei, Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia, Maldives, New Zealand, Singapore, South Korea, United States, Canada, Middle East, and European territories. Available titles vary per country.

Among the new titles to watch out for this quarter are: Law Fajardo’s “Reroute,” which dropped today, starring Cindy Miranda, John Arcilla, Nathalie Hart and Sid Lucero; “Siklo” starring Vince Rillon and Christine Bermas; and “Hugas” with Aj Raval, Sean De Guzman and Cara Gonzales, both directed by Roman Perez, Jr.; the eight-part series “Lulu” starring Rhen Escano, Rita Martinez and directed by Sigrid Andrea Bernardo; and the highly anticipated screen reunion of Claudine Barretto and Mark Anthony Fernandez under Joel Lamangan.

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