Cheetos connoisseurs would know just how difficult it is to find a single specialty store with all flavors in stock whenever a craving hits. Because if you think you cannot authentically appreciate that aromatic bouquet of Crunchy, Puffs, Flamin’ Hot Crunchy, and Cheddar Jalapeño Crunchy Cheetos lightly tossed together; if you cannot relish the intermittent bursts of mild to mid and intense cheesiness, spiciness and “jalapeñoness;” and if you cannot experience the varying textures of perfected crunchiness interspersed with that super satisfying feeling of biting into that compact rotund puff, you might as well swear off Cheetos for the rest of your life. Consuming all five flavors together is the only way to genuinely enjoy this sustenance; any other means would reveal you as an interloper among experts.
Since the pandemic, though, I’ve never had to shame nor deprive the Cheetos expert in me by making the best out of only available flavors in a store or several stores, for that matter.
And this week, I even got to thank the very entity that has helped me time and again to appreciate Cheetos the proper way: the proudly homegrown all-in-one, on-demand, premium lifestyle delivery app Pick-a-Roo.
My Cheetos/Pick-a-Roo testimonial was just one of two stories I unabashedly shared with the delivery app’s founders Kevin Tan of the Megaworld/Emperador legacy and tech expert Crystal Gonzalez. Over a casual yet intimate weekday brunch, the geniuses behind Pick-a-Roo happily shared that the company is marking its second year this August and is especially celebrating how the service has gone from strength to strength in so short a time.
Rolled out at the height of the pandemic, Pick-a-Roo stood out from other food, grocery and shopping apps that preceded it because of the incomparable convenience it offers the public.
Besides food and water, the truth is that people’s necessities can never be precisely the same, which means the cumbersome need to shop over multiple apps, especially during the height of Covid-19 lockdowns. When it comes to toiletries, one lucky household’s list may all be in one grocery store, but what of the household that needs contact lens solution besides your everyday toothpaste, soap, shampoo and deodorant?
Another case in point are my Cheetos, funny as it may sound. For only with Pick-a-roo — with its neat, friendly and easy-to-navigate app — can I type Cheetos into the search browser and instantly find a list of groceries indicating stocks available where, and vice versa. More often than not, quick visits to the merchants’ stores — all from my cellphone — will yield that one grocery or convenience shop with all five flavors of the gourmet snack ready for the taking.
“One of our goals is to cater to the needs of Pick-a-Roo users, whatever and wherever they may be, and that includes satisfying unique habits like that,” Kevin said oh so kindly, sans any judgment on my quirky Cheetos story.
“That’s why we are constantly updating our brand portfolio to cover not only food and grocery shopping and delivery, but also brands for home improvement, pet care, mom and baby needs, and so much more,” he added.
Crystal, on the other hand, acknowledged that it is for the purpose of satisfying the diverse and discriminating needs of their clients that pushes Pick-a-Roo to keep introducing one-of-a-kind innovations.
Quickly running through them, Crystal cited the Mall-In-1 Delivery, which lets users order from multiple stores in one mall (including Uptown Mall, Power Plant Mall, The Podium, Glorietta, Greenhills, SM Megamall, Eastwood Mall, and more, depending on the user’s location), pay for and receive all the items in a single transaction.
Another very helpful feature is the drop-down at checkout, where the user can pick the most convenient window time to receive their same-day orders.
“We also take pride in our Order from Abroad feature, which lets users based abroad order through the app from wherever they are and have the items delivered straight to the doorsteps of their loved ones in the Philippines,” Crystal enthused. “Then there’s the Zoom In/Zoom Out feature, which allows users a closer look at photos of the items they’re choosing to buy and a real-time Track Rider feature.”
Describing Pick-a-Roo as the “opposite of a marketplace,” Crystal takes pride in the broad selection of specialty stores that have signed under Pick-a-Roo. She said that people’s passions and how they value their time all the more post-pandemic, are the guidelines she and Kevin base most, if not all the ongoing slew of innovations waiting to go live on the adorable unicorn app.
“I know of one customer who ordered a bed from Pick-a-Roo and had it delivered to their home — I mean, really, what, all in one app does that?” Crystal expressed.
At which point I saw an opening to share my second favorite Pick-a-Roo story, which had to do with a pair of stilettos, a steep staircase, my right knee and life-saving crutches I bought from Roo, promptly delivered before I did in the left.
Again, there was no judgment from Kevin and Crystal. Instead, they looked like the parents of a child whose, let’s say teacher, had told them about a new talent they’ve discovered in the kid or the many amazing ways that child has helped friends and faculty whenever the need arises. The co-founders were proud and pleased.
A happy second anniversary to our favorite and most convenient app ever. May you have many more years of bringing thrills big and small — or orthopedic in nature — to so many more of us!
For Pick-a-Roo’s second anniversary promos, log on to www. manilatimes.net.
Credit belongs to : www.manilatimes.net