Sports apparel brand Adidas is unveiling “Move For The Planet” — a new global initiative that will harness the collective activity of sporting communities across the world.
Adidas is encouraging people to turn activity into action as it pledges to donate €1 to Common Goal for every 10 minutes of activity logged across 34 sports in the adidas Running app between June 1 to June 12 – up to €1.5m. The contributions will support projects around the globe that educate and engage communities on sustainability through sport.
Common Goal will direct contributions raised by Move For The Planet to projects in countries including Colombia, Greece, South Africa and Pakistan. Whether it’s renewing a community’s sports pitch using recycled materials or providing training on how to reduce plastic waste in sports facilities, the varied programs that have been selected focus on some of the places most impacted by the effects of climate change.
Move For The Planet is part of adidas’ wider sustainability initiatives as the company continues its mission to make what’s best for the athlete better for the planet. Earlier this year, adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024. In 2022, 96 percent of all the polyester adidas used was recycled.
However, using recycled materials does not mean that the problem is solved, and Move For The Planet represents a broadening of adidas’ focus beyond its 2024 recycled polyester goal.
Anyone looking to join the movement can find out more at adidas.com/movefortheplanet.
The eligible sports types are: Running, Virtual Running, Plogging, Treadmill, Trail Running, Walking, Nordic Walking, Wheel Chairing, Strolling, Hiking, Elliptical, Tennis, Soccer, Golfing, Stair Climbing, Track & Field, Basketball, Table Tennis, Volleyball, Squash, American Football, Handball, Padel, Baseball, Beach Volleyball, Rugby, Cricket, Frisbee, Field Hockey, Lacrosse, Cycling, Race Cycling, Mountain Biking, and Virtual Cycling.
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