Alice Dixson steers her passion forward

Alice Dixson fronts Hongqi’s latest campaign as the brand’s newest ambassador

Actress and former Binibining Pilipinas International Alice Dixson has always been driven by passion and the thrill of new experiences. Now, she channels that same energy behind the wheel as the newest ambassador of Asia’s foremost luxury car marque.

With more than three decades in show business, Dixson’s enduring grace and strength mirror Hongqi’s legacy of sophistication. Guided by the creative leadership of former Rolls-Royce design director Giles Taylor, Hongqi continues to combine tradition and modern design, redefining what luxury and innovation mean on the road.

Joining Hongqi felt like a natural step for the actress and former beauty queen. “Hongqi always looks to challenge the status quo and push for excellence,” she shared. “Their vision, ‘I Decide What Drives Me,’ isn’t just a motto—it’s a reminder that every drive should reflect who you are. For me, what drives me is my passion and my courage, and that’s why I drive Hongqi.”

A self-confessed car enthusiast, Dixson finds joy in driving, whether it’s a quiet solo ride or a long trip with family. She noted that Hongqi’s combination of performance, comfort, and design spoke to her love for the road.

“I was impressed by how Hongqi balances power, safety, and sustainability without compromising style,” she added.

Sustainability also plays a growing role in her lifestyle choices. “I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” Dixson explained. “Even before they reached out, I was familiar with the brand and impressed by what I learned—it stood out for its commitment to eco-friendly mobility. I’m proud to represent a brand that champions responsible driving and innovation.”

Hongqi Philippines president Rashid Delgado highlighted the collaboration, noting that Dixson’s taste and adventurous spirit make her the perfect advocate to showcase what Hongqi stands for.

The recently unveiled ad featuring Dixson, now available on the Hongqi’s social media pages, features the brand’s new electric models—the E-H7 and E-HS7.

Luxury car enthusiasts can experience Hongqi’s lineup at its showrooms in BGC, Alabang, Manila Bay, and Quezon City, or learn more at www.hongqi.ph. — Nickie Wang