Love the Philippines, love the world

Europe, Kook, Travel itinerary, Travel guide, Paris, Rome, Barcelona, Switzerland

That is the theme of the 33rd edition of the Travel Tour Expo (TTE), the country’s biggest annual travel event hosted by the Philippine Travel Agencies Association (PTAA).

The three-day travel fair, which occupied two massive floors of the SMX Convention Center Manila, attracted more than 120,000 visitors and featured 350 exhibitors occupying 800 booths, numbers that exceeded expectations. Chairperson for this year’s TTE was Dr. Evangeline Tankiang Manotok.

One knows when TTE is underway because as early as 6:00 a.m., long queues of travel enthusiasts form at the entrance. Everyone knows tourism enterprises — airlines, hotels, travel agencies, tour operators, and travel essentials providers — offer deeply discounted rates during the event that are unavailable any other time of the year. Inside the halls, queues snake around booths, making it difficult to move freely. Those determined to secure bargains must be patient, often waiting hours before being served.

Keynote speaker Christina Garcia Frasco used the occasion to highlight the achievements of the Department of Tourism, accomplishments well known to those in the industry. We have witnessed her tireless work to improve tourism numbers despite numerous challenges. The industry is pleased that the President continues to support these efforts, which have helped position the Philippines as a major tourism economy in the ASEAN region.

The Korea booth attracts guests to a talk show about Korean lifestyle and culture 

Walking through both floors, I saw hundreds of exclusive travel packages covering all continents — rock-bottom airfares, ocean cruises, attractive hotel deals, and tour packages that are difficult to refuse.

Newly elected PTAA president Jaison Yang said TTE is held yearly to make dream destinations more affordable and accessible while fueling the economy. Over the years, more Filipinos have traveled abroad, but domestic tourism remains the primary driver of the industry.

Last year, 134 million domestic trips were recorded, compensating for the below-target 6.4 million foreign arrivals. Together, these figures supported the 16.4 million jobs generated by the sector.

I appreciated PTAA’s promotion of Filipino culture during the opening ceremonies, highlighted by a tableau of colorful native dances that delighted foreign ambassadors and consuls seated in the front rows. As head of the Philippine Retirement Authority, I am grateful for events that showcase our culture, as these provide foreigners their first glimpse of what makes the Philippines beautiful. As appreciation deepens, choosing to retire in the country becomes an easier decision.

Walking through the massive halls felt like a quick tour of the world. The Korea booth featured a talk show with audience participation, drawing large crowds as Korean lifestyle and culture remain deeply embedded in the Filipino psyche.

Japan’s booth features a cherry blossom installation that highlight the country’s seasonal travel appeal 

The Japan booth offered a tranquil scene of cherry blossoms, reminding me how lovely springtime in Japan can be. I recall a weekend trip with friends spent simply admiring the blossoms and enjoying authentic Japanese cuisine. It was a treat.

Taiwan’s booth, labeled Waves of Wonder, highlighted “wave after wave of wonders,” showcasing its natural landscapes, cultural diversity, and unique charms. The new tagline also reflects its updated logo featuring a wave-like orange font. Filipinos have long loved Taiwan, making it a top travel and work destination due to its proximity.

Many other booths caught my attention, but space is limited. Even now, PTAA officers are planning next year’s TTE, which they promise will be even bigger. I look forward to it with anticipation. More information on PTAA and next year’s TTE may be obtained from the Secretariat at 09175384728 or via email at ptaa@ptaa.org.ph. — Bob Zozobrado

For feedback, I’m at bobzozobrado@gmail.com