Philippines joins first Eurovision Song Contest Asia

The Philippines will take part in the inaugural Eurovision Song Contest Asia 2026, with Bangkok set to host the Grand Final on Nov. 14.

The announcement, made on March 31, confirmed the launch of the pan-Asian edition of the long-running European music competition, which is being developed by the European Broadcasting Union (EBU) and Voxovation in partnership with S2O Productions and Thailand’s Channel 3.

The Philippines, represented by ABS-CBN Corporation, is among at least 10 countries expected to compete in the first edition, alongside Thailand, South Korea, Vietnam, Malaysia, Cambodia, Laos, Bangladesh, Nepal, and Bhutan.

Organizers said the contest aims to bring together artists across Asia under the theme “United by Music,” extending the format of the Eurovision Song Contest, which has run in Europe for seven decades.

Bangkok was chosen as host city for the inaugural Grand Final, with officials citing its cultural mix and established entertainment industry. The event is expected to be broadcast across participating countries, with additional broadcasters expected to be announced.

Eurovision Song Contest director Martin Green said the expansion into Asia marks a new chapter for the brand as it marks its 70th anniversary, describing the regional edition as an effort to reflect “the voices, identities, and ambitions” of Asian artists.

Voxovation chief executive Peter Settman said the production aims to build a format shaped by Asian creatives and audiences, with increased fan participation through digital platforms developed with social partner ZOOP.

Tourism Authority of Thailand officials said hosting the event in Bangkok is expected to boost international visibility and support the country’s creative industries and tourism sector.