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IVE member Jang Won Young joins the fashion brand’s Summer Pop-Up opening in Seoul
Classic prep gets a summer refresh in Seoul
Tommy Hilfiger unveiled its Summer Pop-Up at Lotte Avenuel Jamsil in Seoul, South Korea, presenting its latest take on modern prep while opening the event with a special appearance by brand ambassador and K-pop star Jang Won Young.
The seasonal installation showcased the brand’s Summer 2026 collection, centered on the 1985 Polo Shirt, a signature design inspired by Ivy League style and the label’s sporting heritage. The collection pairs the classic polo with lightweight fabrics, vibrant colors, and relaxed silhouettes suited for summer and vacation dressing.
Designed around the theme “Prep Made Current,” the pop-up highlighted Tommy Hilfiger’s interpretation of contemporary American style through a wardrobe that balanced casual pieces with polished tailoring.
South Korean rapper Tarzzan is also spotted gracing the pop-up event
The venue drew inspiration from the brand’s nautical roots, featuring wooden decking, canvas accents, and a red, white, and blue color palette reminiscent of coastal living. Interactive elements invited visitors to personalize their experience while reinforcing the maritime-inspired concept.
The opening also featured a VIP photocall attended by Jang Won Young, Japanese model and style personality Shiho, and musician Tarzzan, who wore looks from the summer collection.
The brand unveils its latest warm-weather collection inspired by modern prep
Tommy Hilfiger showcases its Summer 2026 collection inspired by the 1985 Polo Shirt
The Seoul activation underscored how global fashion brands continue to use immersive retail spaces to connect with consumers, turning seasonal collections into experiences that extend beyond traditional shopping.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists Inc. (SSI), with boutiques located in Metro Manila, Cebu, and Pampanga, as well as through selected online retail platforms.
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