Olivia Rodrigo, Lego team up for new collection; Philippines only SEA country to carry it

The collaboration is historic because — with five collectible sets — Olivia becomes the first musician to have multiple dedicated Lego sets, and the Philippines will be the only market in Southeast Asian market to carry the collection beginning availability on August 1.

The collection has custom detailing inspired by Olivia’s young music career and even nods to her Filipino heritage, as seen in the Flower Bouquet set which also falls under Lego’s Botanicals series (another first for Olivia).

Completing the collection are the Dual Guitar, Vinyl, Secret Storage, and Concert Moon sets, all of them with easter eggs for fans to discover.

A unique minifigure comes with each set, each of them with dual unmistakablly Olivia-like expressions and a miniature version of the singer’s favorite looks.

“I’ve always loved hiding little details and meanings in my music and videos, so working with Lego to bring something that fans can actually build and explore together has been so exciting,” Olivia said in a statement. “There are so many pieces of my world inside these sets — little nods to songs, memories, outfits and moments that mean a lot to me.”

Lego’s chief marketing officer Julia Goldin noted how fans have deeply connected the kind of world Olivia has created, hoping the collection celebrates the passion she brings to her lyrics and albums.

“This collaboration is about more than recreating moments — it’s about inspiring fans to build, explore and express themselves through storytelling and creative building,” Goldin added.

Last month, Olivia released her third album “You Seem Pretty Sad for a Girl So in Love,” which she will promote in her “Unraveled” tour beginning in September. — Kristofer Purnell