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As part of the challenge, contestants kayak along the Semadang River and stop at different points to collect natural materials
Malaysia’s largest state is getting a television makeover, with its rainforests, local communities, and cultural traditions serving as the backdrop for a new adventure reality series designed to inspire travelers to see it for themselves.
KC Global Media Asia has teamed up with AXN Asia and the Sarawak Tourism Board for AXN Ultimate Challenge: Sarawak, a four-episode series that combines high-energy challenges with cultural encounters and destination discovery.
Hosted by Mark O’Dea, the 15-minute episodes follow two content creator teams, Khenji Saito and Adam Samuel, and Estelle Fly and Saffron Sharpe, as they compete in challenges inspired by Sarawak’s landscapes, traditions, and cuisine.
Participants take on the Sago Worm Challenge, sampling one of Sarawak’s most iconic delicacies
The competitors will forage for sago worms, explore local communities, and take on challenges that test their endurance, teamwork, and problem-solving skills. They will also create their own content, giving viewers a more personal look at their experiences.
Local figures, including Chef Achang Libat, Louis Samai, Luke Kenny Doo, and blowpipe masters Cikgu Nyoging and Alfa, join the contestants and provide insight into Sarawak’s food, traditions, and way of life.
The series also features Sheraton Kuching Hotel as its official hotel partner.
The project is part of the growing trend of screen tourism, where television and digital content can turn destinations into travel wish-list material.
“Sarawak is a destination where adventure, culture, and nature come together through authentic experiences,” said Dr. Sharzede Datu Haji Salleh Askor, CEO of the Sarawak Tourism Board.
AXN Ultimate Challenge: Sarawak premiered on AXN Asia’s YouTube channel July 31, followed by its AXN Taiwan YouTube debut Aug. 4. It airs on AXN East Asia, AXN Singapore and AXN China every Tuesday at 9:30 p.m. GMT+8 for four weeks.
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