Nitori steps into PH homes

NITORI Holdings Co., Ltd., based in Sapporo, northern Japan, has announced the launch of its first Nitori store in the Philippines. The company aims to accelerate store openings in the Asian market, and its expansion here will see the first store open at Mitsukoshi BGC in Taguig City on April 18.

Nitori is considered Japan’s largest furniture and home-furnishing retail chain, and its vision is to operate 3,000 stores based on the mission statement,

“To enrich the homes of people all over the world.”

Nitori works to ‘offer the unexpected’ of excellent quality goods at low prices.

Nitori’s furniture, home goods, interior decorations and more will be available in Mitsukoshi BGC.

The brand is known for home furnishing products with focus on daily necessities.

The main business of the Nitori group is opening Nitori stores that sell furniture and home-furnishing products. The group also has a wide range of business operations, such as Deco Home stores that sell home-furnishing products focusing on daily necessities, Shimachu home improvement stores that sell hardware, daily goods and furniture, and N Plus stores that sell apparel for adult women. Nitori has opened 822 stores in Japan and 179 in foreign countries worldwide, including Mainland China, Hong Kong, Taiwan, Korea, Malaysia, Singapore, Thailand and Vietnam.

Nitori Group has built a business model encompassing everything from product planning to manufacturing, distribution, and sales to provide a wide variety of products that “offer the unexpected” of excellent quality at low prices. In the process, Nitori has built a network in the Asian region consisting of many partner companies and its own factories and trading companies. Within this model, Nitori is striving to propose the creation of enjoyable, prosperous, and totally coordinated living spaces for people all over the world.

Due to the size and potential growth of the Philippines’ population and economy, Nitori has long sought opportunities to enter and expand its stores in the country. Following the BGC branch, the company will continue to build its store network, aiming to open 50 stores by the end of 2032.

In 2022, Nitori opened its first stores in Thailand, Hong Kong, Korea and Vietnam. Besides the Philippines, Nitori plans to open new stores in Indonesia and India this year.

In a statement sent to The Manila Times Lifestyle, Akio Nitori, Representative Director and Chairperson (CEO) of Nitori Holdings Co., Ltd. expressed, “We are going to accelerate the expansion of our business within the Asian region, which is expected to achieve significant economic growth over the long term and serves as the core of the supply chain that supports the Nitori Group. We are very grateful that the total number of our stores will reach 1,000 by the end of this month. We will further accelerate the pace of our store openings, aiming for 200 each year, to capitalize on the growth of Asia and to meet the needs of our customers in the region. We are very pleased to be able to bring Nitori products to more countries, regions, and customers.”

Masanori Takeda, Executive Vice President in charge of Overseas Businesses, also stated, “We will continue to take on the challenge of providing the same standards of quality refined in Japan to the Asian region so that we can resolve the ‘discontent, dissatisfaction, and inconvenience’ of our customers and so that more customers can enjoy coordinating various lifestyles and homes around the world.”