Seventeen partners with Spotify to mark 9th anniversary, release of ‘17 Is Right Here’

K-pop idol group Seventeen released their best album “17 Is Right Here” ahead of their ninth anniversary in May.

To celebrate the milestone release and honor their fans’ unwavering dedication over the years, Seventeen teamed up with Spotify to let listeners in on the fun with an exclusive array of bonus content.

Seventeen (Spotify)

Seventeen’s streaming numbers have increased since joining Spotify in 2016 with an average year-on-year growth of over 95 percent.

Today, Seventeen’s top markets on Spotify span the US, Japan, Indonesia, the Philippines, Malaysia, India, Canada, Taiwan, Singapore and Mexico.

Seventeen’s Spotify numbers and top streaming markets (Spotify)

To start the celebrations, Spotify unveiled a mesmerizing CGI video symbolic of the global album rollout on its platform.

Premiered on @SpotifyKpop on X, the video follows the journey of a larger-than-life “17 Is Right Here” vinyl through majestic landscapes and into the city.

As the vinyl traverses its path, it encounters a building that transforms into a colossal record wall, adorned with Seventeen’s discography spanning nine years.

The display, stacked with the group’s albums, serves as a visual tribute to the group’s artistic legacy enjoyed by millions of Carats {fans) around the world.

(Photos from Spotify)

Spotify is also rolling out exclusive bonus content on its K-Pop ON! YouTube and video podcast channels to bring fans closer to S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The 8, Mingyu, Dk, Seungkwan, Vernon and Dino.

On May 3 and 10, fans can join Seventeen’s ZIP Party, and watch as the members take on the Tambourine Quiz and other challenges to share their personal song recommendations from their discography.

On May 12, watch the boys take on an interview with a twist in a game of Spot the Liar. Spotify will also take listeners behind the scenes of Seventeen’s K-Pop ON! shoot on May 14.

“We’ve always appreciated Spotify’s support for our music and in deepening our connections with Carats around the world. We’ve worked hard on ‘17 Is Right Here’ and with Spotify to bring our fans into the celebrations of our release and 9-year journey alongside them, we hope they’ll enjoy what we’ve prepared,” said Seventeen. — Jonathan Hicap