Small Laude’s big love for opulence

Socialite-turned-vlogger and Diagold brand ambassador Small Laude 

Despite her affluent background, people from all walks of life easily relate to her cheerful nature and never find her uber-luxurious life offensive.Quickly becoming a favorite endorser by different brands, from health drinks to services, it is only now, though, that another famous trait of Laude’s has been tapped for a campaign. Her sense of style on center stage, Cebu-born fine jewelry brand Diagold proudly presented the YouTube star and socialite as their “perfect” ambassador.

“We chose Small because she embodies what a Diagold Woman goes for – luxury, understated elegance and quality,” said the label’s Chief Operations Officer, Jennifer Ty, at Laude’s official launch.

“Her exceptional craftsmanship especially aligns with our brand’s values,” the executive added.

Diagold further believes that Laude, for all her quirks and cheekiness, is a personality that will stand the test of time, just like their jewelry.”

Laude’s launch means she is now in the company of previously named Diagold Women, namely Miss Universe 2015 Pia Wurtzbach, Bb. Pilipinas Intercontinental 2014 Kris Tiffany Janson, model and entrepreneur Georgina Wilson, and actress, TV host and media executive Charo Santos-Concio.

With Diagold Chief Operations Officer Jennifer Ty 

“Of course, I feel incredibly grateful and excited to be a part of the Diagold family as their newest Diagold Woman. As a lover of fine jewelry, I’ve always been enamored by Diagold’s outstanding artistry and heritage. It’s a true honor to represent and showcase their timeless pieces,” Laude said in response.

Of stories and big blings

She explained in the following interview that her love for jewelry isn’t only based on the material value of a particular piece but its unique story.

“I inherited my love for jewelry from my mother. That time, I learned how to appreciate what is nice; what’s a good diamond,” Laude recalled.

An enthusiast, the lady with a discriminating eye admitted she doesn’t have a limit when it comes to buying jewelry saying, “If it’s worth it, I’ll get it.” She also doesn’t think too much about when to wear them, “I just wear my jewelry when and where I want to.” When about her favorite pieces, Laude replied, “My favorite is the one that my husband and my Ate Alice [Eduardo] gave me. My husband gave me a ring with a big heart-shaped stone, and the big stud earrings came from my sister.”

Coming soon

Ty rounded up the event by announcing that Diagold will soon unveil a Small Laude jewelry collection.”The collection will be based on how you see Small Laude’s personality. It will be vibrant and fun, and we want to make the pieces affordable to her online fan base.”

With Laude in their roster now, Diagold is confident they will finally be able to communicate that they do not only cater to buyers of expensive jewelry.”

We have jewelry for daily wear, casual wear and even for teens, and that’s the kind of collection we will design for Small to share with her followers,” she ended.

15 years of luxury

This year marks Diagold’s 15th anniversary, and Laude’s endorsement launch is just one of its scheduled celebratory events.

Kicking off with a new branch opening at Waterfront Cebu City Hotel and Casino in April, there will still be the company’s big anniversary party in August and the inauguration of another Diagold store in SM City Bacolod in October.

In the lead-up to this milestone year, the jewelry house also proved its commitment to quality and excellence beyond the jewelry industry via partnerships with prestigious fashion events in the country.

They co-presented The First Philippine Terno Gala last March and are also set to showcase Diagold’s stunning jewelry pieces at the upcoming MasterClass 2023 fashion show with renowned designers Michael Cinco, Francis Libiran, Furne One Amato, Ezra Santos, and Cary Santiago.

Besides Cebu, Diagold is located in Ascott Makati, Glorietta 4, SM City Cebu, Ayala Center Cebu, SM Seaside City Cebu, Nustar Resort and Casino, Ayala Malls Capitol Central Bacolod, and SM City Iloilo.