Atin Ito First Filipino Community Newspaper in Ontario
Viral sensation Katik joins joem for ‘Pangako’ official music video
Davao’s up-and-coming multi-instrumentalist and singer-songwriter joem continues to surprise fans by collaborating with video creator and co-Davaoeño, Katik, for his “Pangako” music video.
If you’re not familiar with joem’s new muse, Aira Denielle, or better known as Katik, is the creator behind the viral “Die For You” dance challenge. The contrast between her quirky, budots-styled choreography and the mellow tune of this song by Japanese singer-songwriter, Joji, was an instant sensation. Katik’s videos were even reposted by Joji’s record label, 88rising.
With Katik in joem’s “Pangako” music video, fans can see how the production referenced her colorful personality while maintaining joem’s vulnerability as an artist. In sync with the upbeat tempo of the song are the warm, butterflies-in-your-stomach moments that someone who had a teenage love can relate to.
But just like every young love, there’s a melancholic undertone in joem’s “Pangako” and it’s revealed at the very end of the video.
Eighteen-year-old joem of Davao City is a multi-instrumentalist and singer-songwriter who first made waves when he won his first ever music competition, Globe Virtual Hangouts GoJAM On Stage Talent search in 2022. Then only 16-year-old, joem made a brave feat after flying all the way from his hometown, Davao to defeat more experienced finalists.
After earning nods from music executives and producers, he was awarded a record contract with Kroma Entertainment, Inc. One of the competition’s judges is multi-award winning producer, Brian Lotho who believed in the young blood by collaborating with joem for his new song, “Pangako” out now on all streaming platforms.
“Pangako” takes on an upbeat tempo but with a melancholic undertone as joem sings of a love that’s lost and a broken promise. He’s holding on to hope even if it’s just wishful thinking—the next anthem of every sawi, no matter where you are in the Philippines.
“Pangako” was seeded at number 1 spot in Spotify’s Fresh Finds Philippines playlist and the 28th spot in New Music Friday Philippines in the first week since its release. Then it was followed by major editorial playlists such as OPM Rising, OPM Says Chillax, Relax Tayo, Pinoy Indie Mix.
Listen to joem’s “Pangako” out worldwide: joem.lnk.to/pangako
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