E-commerce and content creation on the spotlight

In the countdown to its 10.10 Brands Festival, Shopee hosted a forum discussing e-commerce and content creation, and shared key engagement features that enable entrepreneurs in its ecosystem — including sellers and content creators — to continuously thrive.

Shopee Live has enabled Filipino sellers looking to connect with their audiences in a more personal and engaging way.

(From left) Gorgeous Glow’s Rosenda Casaje, Tala by Kyla’s Kyla Cañete, L’Oreal’s Denise Peralta, Crocs Philippines’ Mark Christian Chan, and ‘Shopee Idol’ Raynard Yu. 

Sellers have benefitted from this feature since its launch in 2019. Fashion and beauty products, in particular, have seen remarkable success in this space due to the nature of this feature. Top cosmetics brand Maybelline New York was one of the pioneers of live streaming on Shopee, seeing the opportunity to create deeper connections with their online customers. Meanwhile, Crocs Philippines also rode the livestreaming wave in August 2021, almost instantly seeing positive results from their efforts.

Influencers and content creators are also reaping the benefits of live selling on the platform.

“Shopee Live was my chance to answer my buyers’ inquiries, so I started doing it everyday. Fast-forward to this day, I get 2,000 users setting reminders every time I announce my stream, then I would end it with more than 50,000 total viewer,” Rosenda Casaje, CEO of popular beauty brand Gorgeous Glow, said.

Meanwhile, the platform’s affiliate program is a gateway for sellers and content creators to unlock new revenue streams. Sellers can collaborate with content creators to promote their products to a broader audience, leveraging influencers’ expertise in content production and marketing. In return, these influencers earn commissions for driving sales.

Janet Kyla Sophia Cañete, 23-year-old owner of jewelry and accessories brands Tala by Kyla, is one such seller who has leveraged the program to reach untapped audiences and grow their sales.

“It’s marketing that goes beyond our efforts, and it also gives other people the chance to speak for us,” shared Cañete. “We also like that it’s also been an extra source of income, especially for our loyal affiliates.”