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President, TikTok ink ‘edutainment’ pact for Pinoy small businesses

Chew expressed his company’s commitment to Mr. Marcos, highlighting their plans to roll out two “edutainment” projects that will foster greater inclusivity for smaller sellers across the country.

The Philippines has approximately 50 million TikTok users. Chew has pledged to uphold the importance of a safe and secure platform, assuring Mr. Marcos that they have strict community guidelines in place to combat online abuse and misinformation.

President Marcos acknowledged the challenges of differentiating between strong opinions and fake news, particularly in the political arena, but commended TikTok’s proactive approach to content moderation.

TikTok, a video hosting service by Chinese firm ByteDance, was introduced to the Philippines in May 2017. In April of last year,

TikTok launched its e-commerce section, TikTok Shop.

With 325 million monthly users, TikTok sees Southeast Asia as its biggest emerging market. However, TikTok Shop’s gross merchandise value in Southeast Asia was only US$4.4 billion last year.

— Charles Dantes

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Credit belongs to: www.manilastandard.net

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