Indeed, the first quarter of 2023 has already seen high-profile government events, musical performances, creative industry summits, exhibitions and conferences.
Musical performances reigned during the love month with concerts headlined by the APO’s Jim Paredes and Boboy Garrovillo and the Philippine Madrigal Singers. Jampacked fan meets of Korean superstars such as B.I. (March) and Lee Jong Suk (April) followed with a bang, as well as the Department of Trade Industry’s Creative Industries Summit and the week-long “Likha” exhibit, which gathered 57 weavers from all over the country who showcased more than 30 weaves and surface decorations on textile.
And as the PICC steadily prepares for a new series of exciting events it promises that “there is more to come,” while proudly claiming that it maintains its lead as the venue of choice in Metro Manila. The Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is back with a bang, with organizers of various events reaching out to the PICC for a revenge return to in-person events.
Amid these developments, PICC General Manager Renato Padilla expressed his optimism for the continued influx of events at the center, stating, “While we have seen the value of virtual and hybrid events during the pandemic, the return of face-to-face events signifies that people are eager to come together to connect, collaborate and celebrate. The PICC is delighted to host our clients once again.”
To be sure, the PICC is emerging as a versatile and category-defying venue where the traditional meets the modern and local events merge with top-caliber international events. From festivals, concerts, trade fairs and exhibitions to fan meets of Korean superstars such as B.I. and Lee Jong Suk, the PICC certainly has something for everyone.
As the saying goes, “Setting is everything,” and the PICC of the revenge era promises no better place to experience premier events than within its historical edifice.
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