Atin Ito First Filipino Community Newspaper in Ontario
PRESIDENT Ferdinand Marcos Jr. has ordered the adoption of the “Bagong Pilipinas” brand of governance and leadership campaign of his administration, which is characterized “by a principled, accountable and dependable government,” Malacañang said Saturday.
Presidential Communications Secretary Cheloy Garafil said that Marcos, through Executive Secretary Lucas Bersamin, issued a memorandum circular dated July 3, 2023.
In his memo, Marcos said the Bagong Pilipinas shall be part of the government’s branding and communication strategy.
“Towards attaining a promising future for the nation, this administration commits to embody a brand of governance and leadership that is focused on implementing an all-inclusive plan for economic and social transformation,” the President said.
“Bagong Pilipinas is the overarching theme of the administration’s brand of governance and leadership which calls for a deep and fundamental transformation in all sectors of society and government and fosters the government’s commitment towards the attainment of comprehensive policy reforms and full economic recovery,” he added. — Catherine S. Valente
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