Microsoft-Activision deal back on track

A FEDERAL judge handed Microsoft a major victory by declining to block its looming $69-billion takeover of video game company Activision Blizzard.

US District Judge Jacqueline Scott Corley said in a ruling that the merger deserved scrutiny, noting it could be the largest in the history of the tech industry. But federal regulators were unable to show how it would cause serious harm and would not likely prevail if they took it to a full trial.

The Federal Trade Commission (FTC) “has not raised serious questions regarding whether the proposed merger is likely to substantially lessen competition” between video game consoles or in the growing markets for monthly game subscriptions or cloud-based gaming, Corley said.

A ruling favorable to Microsoft was not a surprise after the company’s lawyers had the upper hand in a five-day San Francisco court hearing that ended late last month. The proceeding showcased testimony by Microsoft Chief Executive Officer (CEO) Satya Nadella and longtime Activision Blizzard CEO Bobby Kotick, who both pledged to keep Activision’s blockbuster game “Call of Duty” available to people who play it on consoles that compete with Microsoft’s Xbox.

“Our merger will benefit consumers and workers. It will enable competition rather than allow entrenched market leaders to continue to dominate our rapidly growing industry,” Kotick said in a written statement after Tuesday’s ruling.

The FTC has not said whether it will appeal Corley’s ruling.

“We are disappointed in this outcome given the clear threat this merger poses to open competition in cloud gaming, subscription services and consoles,” FTC spokesman Douglas Farrar said in a prepared statement. “In the coming days, we’ll be announcing our next step to continue our fight to preserve competition and protect consumers.”

The decision is a setback for the FTC’s heightened scrutiny of the technology industry under Chairman Lina Khan, who was installed by President Joe Biden in 2021 because of her tough stance on what she sees as monopolistic behavior by tech giants such as Amazon, Google and Facebook parent Meta.

Another judge rebuffed the FTC’s attempt earlier this year to stop Meta from taking over the virtual reality fitness company Within Unlimited. And on Thursday, Khan is expected to face tough questioning from Republicans in Congress to testify about the commission’s record of enforcement actions as well as her management of the agency staff.

Corley expressed skepticism about the FTC’s case during the proceedings, particularly about the hypothetical harms caused if Microsoft were to remove “Call of Duty” from rival platforms or offer a subpar experience on competing consoles.

“The gist of the FTC’s complaint is ‘Call of Duty’ is so popular, and such an important supply for any video game platform, that the combined firm is probably going to foreclose it from its rivals for its own economic benefit to consumers’ detriment,” Corley wrote in her ruling.

But she said the FTC had not made a strong case that Microsoft would likely pull “Call of Duty” from rival Sony’s PlayStation. As antitrust investigations and legal challenges mounted in the US and around the world, Microsoft pledged that “Call of Duty” would appear on Nintendo’s Switch console, Nvidia’s cloud gaming service and other platforms for at least a decade.

In that way, the “scrutiny has paid off,” Corley concluded in her ruling.

“In many ways you won,” Corley had told the FTC’s lead trial attorney on the case, James Weingarten.

“I don’t think we won,” Weingarten responded, saying there was no evidence that the “hastily agreed to” contracts would sufficiently protect the market.

Microsoft valued the deal at $68.7 billion when it announced the acquisition in early 2022, “inclusive of Activision Blizzard’s net cash,” though Microsoft agreed to pay $95 in cash for each share of the gamemaker, closer to $75 billion.

Shares of Activision Blizzard Inc. jumped more than 11 percent on Tuesday on the ruling, a high for the year.

The ruling removes the biggest, but not the only obstacle, to the merger.

A number of other countries have approved the Activision Blizzard takeover, but it still faces opposition from the United Kingdom’s Competition and Markets Authority. The company was set to challenge that decision at a tribunal hearing scheduled for later this month, but the FTC’s ruling appeared to have forced a rethink.

The British regulator and Microsoft both said on Tuesday they have jointly applied to put the hearing on hold while they work out a way to resolve their differences so that the deal can go ahead.

“We stand ready to consider any proposals from Microsoft to restructure the transaction in a way that would address the concerns” outlined in the merger decision, the CMA said in a statement.

Microsoft President Brad Smith said in a separate statement that the company is looking to modify its transaction “in a way that is acceptable to the CMA,” though it disagrees with the agency’s concerns.

Canadian regulators are also investigating the transaction and have concluded it is “likely to result” in preventing or lessening competition, according to a letter to Microsoft filed in the US case late last month.