Atin Ito First Filipino Community Newspaper in Ontario
The Department of Tourism (DOT) on Monday said that it will terminate its contract with DDB Philippines, the agency it hired to prepare its promotional campaign for its new slogan “Love the Philippines.”
In a statement, the department expressed solidarity with Filipinos who were outraged by the use of non-original or stock footage taken in other countries in the audio visual presentation produced by DDB Philippines as part of the launch of the country’s enhanced tourism branding campaign.
Under the terms governing the DoT’s contract with DDB Philippines, “material/s produced by the winning bidder should be original and aligned with the DOT’s advocacies.”
“The DOT reserves the right to change, suspend, or discontinue temporarily or permanently the contract at any time should the DoT deem the agency incapable of the project,” the department said.
It added that no payments had been made to DDB for the branding campaign.
The agency had apologized for making use of stock footage taken in Thailand, Indonesia, and Dubai.
— Moises Cruz
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