Broadcast giant co-presents workshop on AI for Business Leaders

Leading broadcast company GMA Network, through its international arm GMA International, – along with its co-presenters John Clements Consultants (JCC) and the Northwestern University/Kellogg School of Management Alumni Association of the Philippines – will hold a one-day seminar-workshop on “Artificial Intelligence for Business Leaders: Driving Growth, Innovation, and Efficiency” on July 17 at the Dusit Thani Hotel in Makati City.

The seminar-workshop will be led by Professor Mohanbir Sawhney, Northwestern’s Kellogg School of Management Associate Dean for Digital Innovation. He is also the university’s Clinical Professor of Marketing and the Director of the Center for Research in Technology and Innovation. Aside from that, he is also McCormick Foundation’s Professor of Technology, and a globally recognized scholar, teacher, consultant, and speaker in business innovation, digital marketing, product strategy, and Artificial Intelligence applications in business.

The event is designed to equip business leaders with the knowledge and insights to harness the power of AI to create business value, with a focus on AI use cases across the enterprise value chain, including marketing, operations, supply chain management, and human resources.

“AI creates new opportunities for the people with the right skills and the talents because there’ll be lots of new jobs that will emerge out of this. On the other hand, the challenge for these economies is to upskill people and to make them work collaboratively with AI tools,” said Sawhney.

GMA Network’s participation as a co-presenter underscores the significance of AI in the media and entertainment industry and the Network’s commitment to staying ahead of the curve in digital transformation.

Carol Dominguez, President and CEO of John Clements, said, “I first met Prof. Sawhney at Nasscom Conference in India nearly 10 years ago. Later, we crossed paths again at my 30th-year reunion at Kellogg School of Management. It was during those encounters that he opened my eyes to the crucial role of #AI in business.

Inspired by his insights, John Clements Consultants, Inc invested in an AI-powered recruitment tool called JC4sight. Since then, I have been working towards bringing Prof. Sawhney to the Philippines. Finally, after all these years of effort, my dream has become a reality!”

“We are thrilled to have Prof. Sawhney, whom I have known as a thought leader in Strategy, Marketing, Technology and Innovation in this seminar-workshop on AI,” said GMA Network First Vice President and Head of International Operations Joseph T. Francia. “As a media company, we recognize the importance of AI in transforming the media landscape. We are committed to learning more about it and leveraging it to provide our viewers with the best possible content and experience.”

Prof. Sawhney was recently featured by GMA News, where Sr. Reporter and News Anchor Raffy Tima interviewed Prof Sawhney on AI and its impact on various industries. Read full story on manilastandard.net

***** 
Credit belongs to: www.manilastandard.net