Atin Ito First Filipino Community Newspaper in Ontario
Friendship is a beautiful bond that can inspire great things. In the beauty scene, nowhere is this more evident than between beauty expert and mogul Rhea Anicoche-Tan, president and CEO of Beautéderm Inc. and Philippine TV Prime Time Queen Marian Rivera.
Both beautiful inside and out, this genuine sister act just turned their relationship into something that will surely excite the market.
President and CEO of Beautéderm Inc. Rhea Anicoche-Tan and Marian Rivera
On June 29, the big-hearted entrepreneur and the showbiz A-Lister introduced BlancPro at a grand media gathering.
A subsidiary of Beautéderm, Rei explained she and Marian came up with the idea of creating a new skincare brand that will be more accessible to all. “As you know, Beautéderm’s success has always come from our use of high-quality ingredients across every one of our 100 products. That’s why our price points are what they are,” the self-made entrepreneur, who is also celebrated for her selfless charity work, humbly said.
Rei, for one, has been sending the first three children of all her employees to school since her business took off. This is besides the ever-growing number of promising but less fortunate college scholars from her province of Vigan to the University of Northern Luzon under her ContriBeauté Foundation.
Anicoche-Tan and Rivera joined forces to develop a budget-friendly skincare line with the same professional-level skincare that Beautederm is expected to bring.
This is why she and Marian were on the same page in developing a budget-friendly skincare line with the same professional-level skincare that Beautederm is expected to bring.BlancPro, therefore, emerges as a fresh player in the beauty game, offering highly effective skincare products that cater to different individual needs.
Its tagline, “Glow Like A Pro,” captures the essence of the brand’s mission — to empower users to radiate confidence and beauty but with less zeroes on the price tag.”BlancPro is tailored to cater to consumers who seek effective yet budget-friendly skincare products. What sets the brand apart is its use of quality ingredients carefully formulated to suit all skin types,” Rei continued to emphasize the brand’s commitment to inclusivity and affordability.”
As you all know, Ate Rei’s generosity is legendary, and when we were talking about the possibility of a budget line, she wasn’t counting the numbers [in revenue] but the number of people whose lives are sure to change by using BlancPro and gaining the confidence to go for their dreams,” said the premiere actress.
Not one to easily accept endorsements, especially when it comes to skincare, Marian — who is the official endorser of Beautéderm Home — needed no convincing to represent BlancPro because she knows her Ate Rei will never dupe people for their money.”
Ate Rei is an inspiration to everyone. I’m truly amazed by her business acumen—how she genuinely understands her consumers and does business with heart. I wholeheartedly believe in her products, and I love Ate Rei dearly,” the actress said in Filipino.
When The Manila Times Lifestyle suggested the irony of the country’s top female celebrity endorsing a budget line, the A-lister was only too happy to say, “The important thing here for me is that we’ll be helping people.”
BlancPro’s range of products, which won’t break the bank, comprise the nourishing Milk Body Wash, revitalizing Sakura Body Scrub, purifying Charcoal Foam, hydrating Phyto-Emerald Moisturizing Soap, and Marian’s signature endorsement, the Jeju White Brightening and Moisturizing Lotion.
“Marian is addicted to lotion. She swears by it and always reminds me to put on mine,” Rei chuckled.Evidently, BlancPro doesn’t just symbolize the friendship of these two power women at this crossroads but also signifies their shared passion for healthy and glowing skin.
More significantly, though, BlancPro shows why Rei and Marian have only become more solid as friends through the years. And it’s all because of one and the same compass they have in life.
Their belief and action that success is meaningless if it’s only for one’s self. And that the right thing to do at the top is to help others make the climb.Log on to www.blancpro.com for more details on the products. — Tessa Mauricio-Arriola
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Credit belongs to: www.manilatimes.net
