Singapore’s fave snacks coming soon to PH market

FairPrice Group (FPG), Singapore’s largest grocery retailer, announced that it will be introducing its popular and award-winning range of potato chips and nuts and other food items into the Philippines in the fourth quarter of this year.

The snacks will be sold at leading supermarkets in Metro Manila.

Singapore Ambassador to the Philippines Constance See (third from left) join FairPrice’s (from left) consultant Jonathan Young, CEO Grace Chua and director Hock Yam at Singaporium 2023 in SM Aura in Taguig City. 

Crisped to perfection, FairPrice Potato Chips are a symphony of flavors made from 100 percent fresh potatoes. Seven flavors will be introduced to the market, they are classic salted Original, Truffle, Sour Cream, Black Pepper, Hot & Spicy, Cheese, and BBQ, there’s a flavor for every mood. The award-winning FairPrice Truffle Chips received the Retail Product of the Year at the 2023 Retail Asia Awards.

Complementing this gourmet journey are FairPrice’s range of baked and roasted nuts. FairPrice will be offering Almonds, Cashews and Pistachios, meticulously sourced from the best origins globally with quality in mind. These natural, cholesterol-free delights can be savored on their own or used to elevate recipes.

Grace Chua, Chief Executive, Own Brands Food Solutions, FairPrice Group said that Filipinos are a discerning bunch with high expectations of taste and quality.

“It is our honor to offer Filipinos our FairPrice Group’s high quality and delicious snacks. For Filipinos, snacks are more than delicious treats, they’re also a way of life and a way of injecting fiber and nutrition into their diets. From high quality nuts, sourced globally from the USA to Asia, Filipinos can enjoy healthy snacking with FairPrice Nuts.

“As Filipinos look for tasty snacks, FairPrice potato chips in exciting flavors such as truffle and black pepper are now an alternative to traditional snacks like chicharron,” Chua finally said.