Avon’s run against breast cancer is back

In anticipation of Breast Cancer Awareness Month, intimate apparel brand Avon invites all to join the “Fun Run to Boob Love” on October 21 at the CCP Complex, Roxas Boulevard, Pasay City.

Fun Run to Boob Love continues Avon’s Breast Cancer Promise to ensure every woman knows the signs, knows the risks, and knows how to take action. From selling intimate apparel products that give support and “comfydence” to sharing knowledge of breast care as part of self-care — the brand has constantly advocated for keeping women’s breasts in the pink of health.

Enchong Dee, triathlete Sheilla Gagui and Miss Universe 2015 Pia Wurtzbach will also grace the fundraising event. 

“Avon has been at the forefront of the fight against breast cancer for over 30 years. With the prevalence of this disease in the Philippines, we believe that no one should be left in the dark when it comes to breast cancer,” said Razvan Diratian, Avon Philippines APAC managing director and general manager.

“With the support of our community, we hope this event will break down barriers to breast health education even further. By creating a venue that helps normalize discussions around breast cancer, we can empower more women with the knowledge and skills to take action and save lives,” he added.

Comprising both of a 3K to 5K run and a fair dedicated to breast health, the fundraising event is a fun, uplifting, and community-driven celebration of every woman’s breast care journey. Proceeds will be donated to Avon’s long-time partner organization Philippine Cancer Society.