Cold Storage Seafood has relaunched its original Banawe branch, signifying a new chapter in their commitment to provide quality frozen seafood to the community.
Since its establishment in 1996, Cold Storage Seafood has been dedicated to bringing the finest seafood from around the world to the Philippines. Inspired by the vision of its founder, Mariano Qua, the company has grown into a trusted name, offering over 400 different products available in more than 180 groceries and supermarkets nationwide.
“Our core values helped the company grow and partner with the right retail partners that share the same values,” stated Marco Qua, president of Cold Storage Seafood, highlighting how the company grew to having over 180 supermarket outlets nationwide.
Back in the day, the selection of seafood in the Philippines was limited. The only way to enjoy premium seafood items like Sea Bass, Gindara, Halibut, or Scallops were to go abroad or pay exorbitant amounts in fine dining restaurants.
Cold Storage, through its first branch in Banawe, gave more Filipinos access to premium quality seafood at a friendlier price range. Through this store relaunch, Cold Storage Seafood aims to provide an even better selection of products and improved customization, taking inspiration from the successful approach implemented in the San Juan branch.
“The remarkable reception we received during the relaunch of our San Juan branch propelled us to elevate the store that laid the foundation for our success,” Qua said.
Qua further elaborated on the distinctions between the Banawe and San Juan branches, saying, “The Banawe branch exudes a more intimate atmosphere, attracting loyal customers who value the store’s unassuming nature. They know precisely what they want and they appreciate the store’s specialization. On the other hand, the San Juan branch adopts a more expansive approach, catering to a diverse range of customers. It has become a hub for individuals seeking a wide variety of seafood options. We understand that not everything needs to be a one-stop-shop, and we recognize the significance of specialty stores in satisfying specific preferences.”
From its early days as a modest retail establishment, Cold Storage Seafood has always prioritized sustainability and responsible fishing practices. By fostering close relationships with local fisheries, shrimp farms, and fishermen, Cold Storage Seafood has established a sustainable and responsible supply chain, setting an industry-wide example.
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